Brand Leadership Community Brand Analytics Section
Be a part of the movement of ambitious marketers, product managers, analysts and strategists who want to make a difference to their brand and their career.
The Brand Analytics Section features:
- Forum: Events that feature industry leading specialists and experts in Data, Analytics for Brands and Products.
- Articles and videos from events as well as interviews with thought leaders who are practitioners with Brand Analytics.
- Brand Analytics Group: A network of like minded professionals in Brand Analytics.
Advisory Group
The brand analytics advisory group is a team of industry leading practitioners who are data driven marketers.
Steen Rasmussen
Head of Brand Analytics Section
Feb 2020 – Present
Upcoming
Events
Web Analytics Wednesday Copenhagen
Date: 30 April 2025
Web Analytics Wednesday Copenhagen (WAWCPH) has been run every year since 2008. It is now run twice yearly on the last Wednesdays of April and September. Together with IIH Nordic, the Brand Leadership Community produces WAWCPH, delivery international speakers from leading global brands.
Recent
Events
Brand Analytics Jam Session
Held on 16 January 2025, this high-energy, high-engagement event was held at IIH Nordic.
The highly interactive session featured panel sessions, peer-to-peer networking, and power talks, with the purpose to connect, share knowledge, and collaborate with industry experts and peers. Steen Rasmussen (IIH) & Nikola Krunic (Saxo Bank) opened the event, with power talk speakers Ian Murphy (Lytics), Theis Johan Nielsen (TwentyThree), Amplitude (Niklas Fogander), and Julia Sergeeva (Famly). Panel session topics included optimizing relations and delivering value.
A panel discussion at the Brand Analytics Jam Session in January 2025.
Web Analytics Wednesday
Web Analytics Wednesday Copenhagen (WAW CPH) has been run every year since 2008. It is now run twice yearly on the last Wednesdays of April and September. Together with IIH Nordic, the Brand Leadership Community produces this event with international speakers from leading global brands.
The latest WAW took place on September 25, 2024. We were joined by speakers Frederik Werner (MohrStade), Michael Aagaard (Top rated CRO keynote speaker), Michael Pirker (Jentis), Lytics (Iain Murphy), Danielle Duncan (Red Bull), Tommi Palasvirta (IIH Nordic), Mads-Emil Sykora Larsen (Bmetrics), Matthew Brandt (Well Gesundheit AG), and Nikola Krunic (Saxo Bank). Among them, topics ranged from AI, cognitive psychology, server-side tracking, CDP, and learnings from analytics consultants.
Jonas Velander (Extellio) gives his talk at Web Analytics Wednesday CPH on April 24 2024
Featured
Video
The Problem with Data Layers
Rewind & Play
Milan Balazs gave his debut talk at Web Analytics Wednesday in September 2023 which was entitled, The Problem with Data Layers.
Milan is a Cloud Architect at IIH Nordic and has a background as a Data Engineer and has studied Robotics.
Running Time: 16:07
