Scaling Smarter: 5 Lessons Learned from our expert Panel

At Web Analytics Wednesday in Copenhagen, I had the chance to moderate a panel with three strong voices in the field: Astrid Illum, Product Leader at TV2 Denmark, Martin Madsen, Global Analytics & Measurement Officer at UNHCR, and Rasmus Harsaae, Business Analyst at Pandora. Together, we explored what it really means to make it work, […]

Modelling the Unknown: A Practical Guide to Synthetic Data in Modern Analytics

“Is it real, or is it made up?” This was the question posed by Fredric Lundgren at the June 11, 2025 Web Analytics Wednesday in Copenhagen, where he led an audience of analytics professionals through the nuanced world of synthetic data. As the Data & Machine Learning Team Lead at INGKA, Lundgren is no stranger […]

Review Web Analytics Wednesday CPH 20250924 WAW CPH

Web Analytics Wednesday in Review Looking back at the recent Web Analytics Wednesday in Copenhagen, it’s clear that this was one of our most dynamic and community-driven events yet.

Review: Web Analytics Wednesday CPH 11 June 2025

Review: WAW-CPH June 2025 – A Powerful Start to the Brand Analytics Festival Web Analytics Wednesday Copenhagen on 11 June 2025 had a clear purpose: to open the very first Brand Analytics Festival and elevate the conversation around digital analytics, data strategy, and brand performance.

Review: Web Analytics Wednesday CPH 25 Sep 2024

Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance. This event features both international and local Danish speakers, as well as representatives from the latest technologies, creating a dynamic and thriving community.

Web Analytics Wednesday CPH @ Sep 27, 2023

About Web Analytics Wednesday Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for analysts, data engineers, scientists and marketers who are at the forefront of leveraging online data to enhance their brand’s performance.