Festival Overview
The Brand Analytics Festival (Nordics) was created to connect the dots between brand strategy, data practice, and community. By linking Web Analytics Wednesday, MeasureCamp Copenhagen, and BLC’s curated leadership events, the festival offered a cohesive experience for professionals across marketing, analytics, product, and brand. Built in collaboration with trusted festival partners, the vision is to foster meaningful exchanges, elevate practical insights, and create lasting relationships that strengthen both individuals and the organisations they shape.
The 2027 Festival Experience
The Brand Analytics Festival (Nordics) returns from 2–6 June 2027, bringing together five days of learning, collaboration, and community across the worlds of brand, marketing, product, and analytics.
The festival begins on Wednesday, 2 June, with Web Analytics Wednesday, setting the tone for an inspiring week of conversations, fresh perspectives, and practical insights. Throughout the festival, attendees can expect a mix of keynote sessions, hands-on discussions, networking opportunities, and community experiences designed to spark new ideas and meaningful connections.
On Saturday, MeasureCamp Copenhagen once again brings together the analytics community for a full day of participant-driven sessions, knowledge sharing, and collaboration. The festival experience continues beyond the stage, with plenty of opportunities to connect with peers, speakers, and partners in a relaxed and welcoming atmosphere.
More events, collaborations, and exciting additions to the programme will be announced soon.
The Festival Crew
Behind every great festival is an incredible team. The Brand Analytics Festival Crew is made up of passionate volunteers from across the world who help bring the event to life. From welcoming attendees and supporting speakers to keeping sessions running smoothly and creating memorable experiences, the crew plays an essential role throughout the festival.
More than just volunteering, joining the crew is an opportunity to meet industry professionals, build lasting friendships, gain hands-on event experience, and become part of the Brand Leadership Community.
Stay up to date with Announcements from the Brand Analytics Festival and news from Brand Leadership Community.
Explore the Events
Between June 2-6, 2027
3 June
Wednesday
Web Analytics Wednesday Copenhagen
Since 2008, Web Analytics Wednesday Copenhagen has brought together analysts, marketers, and data professionals for practical talks, peer exchange, and meaningful networking around digital analytics, measurement, and emerging technologies.
4 June
Thursday
Brand Analytics Masterminds
15:30 – 21:00
Brand Analytics Masterminds is a curated gathering for senior professionals across brand, marketing, analytics, and technology. Part of the Brand Analytics Festival, it explores how data, insight, and customer understanding can strengthen brand strategy, customer experience, and business performance.
5 June
Friday
Amplitude Wizard Bar
9:00 – 12:00
The Amplitude Wizard Bar, hosted by Amplitude, Gold Sponsor of MeasureCamp Copenhagen, is a Friday morning session at SOHO in Copenhagen’s Meatpacking District designed for analysts, marketers and growth teams who want practical insight into the future of analytics.
Featuring Krista Seiden on how AI is changing analytics and the role of the analyst, a fireside chat with Peter O’Neill on migrating and embedding Amplitude at global scale, and a hands-on session with Glenn Vanderlinden of Human37, the Wizard Bar combines expert perspectives, practical demos and bookable 1:1 sessions with Amplitude practitioners. Places are limited, making this a valuable opportunity for Brand Analytics Festival attendees to get closer to the tools, people and ideas shaping modern analytics.
5 June
Friday
Brand Analytics Jam Session
15:00 – 20:00
Brand Analytics Jam Session is a lively, community-led event format within the Brand Analytics Festival, designed for hands-on learning, peer exchange, and social energy. It blends panel discussions, breakout conversations, practitioner insight, and informal networking, creating a warm-up space for the analytics community ahead of MeasureCamp.
5 June
Friday
Hidden – Brand Analytics Festival / MeasureCamp CPH
Combined Drinks
20:00 – 22:00
6 June
Saturday
Measurecamp Copenhagen (FULL/Waitlisted)
9:00 – 17:00
MeasureCamp Copenhagen is a community-driven unconference for digital analytics professionals, bringing together practitioners from across Denmark and beyond to share ideas, spark discussion, and learn from one another. Built around attendee-led sessions, it offers a collaborative, informal, and highly engaging experience for the analytics community.
7 June
Sunday
The Fabrunchio
10:00 – 12:00
A long goodbye over brunch spent with locals and visitors leaving Copenhagen after the Festival and Measurecamp Copenhagen.
Location to be advised!
