Martech & Web Analytics Wednesday brings together marketers, analysts, technologists and digital leaders to explore the future of marketing technology, customer data, AI and analytics.
Building on Copenhagen’s long-running Web Analytics Wednesday community (Since 2008), the event delivers practical insights, inspiring speakers and valuable networking for professionals shaping the future of digital marketing and customer experience.
Matthew is a decision science practitioner with over a decade of experience helping organisations improve how they measure, learn, and make decisions. Known as the “Decision Engineer”, he specialises in bridging business, product, and technical teams to create shared understanding and drive meaningful action.
His expertise spans behavioural data, analytics, experimentation, data strategy, and decision frameworks, with a particular focus on helping organisations make better decisions rather than simply producing better reporting and more dashboards. Alongside his professional work, Matthew is an active educator, consultant, and content creator, sharing practical insights on decision science, analytics, and data through workshops, webinars, conferences, livestreams, and videos.
With over nine years of experience in digital analytics, data science, and e-commerce, Gunnar is a data-driven leader and educator who is passionate about helping businesses leverage data to optimize their performance and growth.
As Measurement Consultant & Analytics Engineer, he offers his expertise to businesses through 8-bit-sheep. Gunnar works to design, develop, and deploy data solutions for clients across various industries, using Google Cloud Platform, Google Analytics, and Google Tag Manager. As a Lecturer at IHM Business School, he teaches the courses “Digital Analytics – Systems & Technology” and “Tag Management”, where he shares his knowledge in technical digital analytics with aspiring professionals.
His goal is to continue to learn, innovate, and collaborate with diverse and talented people who share his vision of creating value and impact through data.
Last but not least, he shares his thoughts on all things digital analytics frequently on his blog: gunnargriese.com
Ea works at the intersection of digital analytics, business and technology, with over seven years of experience turning complex data and business challenges into practical solutions. As a Business Analyst at Pandora, she connects business needs with data and technology to support better decisions.
She is particularly interested in how generative AI can create meaningful business value when approached as a product rather than simply a technology project. In her work, she explores how teams can identify the right problems, validate AI use cases and develop solutions that address real needs. She is passionate about making analytics and AI more accessible, useful and impactful.
Steen possesses over two decades of expertise in leadership, data strategies, and community development, establishing himself as an esteemed global speaker in the field of data. He exudes confidence in his ability to drive substantial value within diverse organizational contexts.
In 2001, Steen embarked on his entrepreneurial journey by co-founding his inaugural digital agency. His foundational principle emphasized the imperative of digital solutions being intrinsically aligned with business objectives, thus prioritizing organizational goals. Subsequently, in 2005, he embarked on a new venture IIH-Nordi, co-founding another agency, driven by the aspiration to delve deeper into data analytics, unlocking the full strategic potential that it affords.
Over his 30 year career, Jomar has worked for global brands, agencies and technology companies. This broad exposure gives him deep insights to these three areas.
He has worked for companies such as IBM, ACNielsen, Saxo Bank, Music Tribe and has consulted to brands such as Apple, Sony, Panasonic, Dell and Bang & Olufsen. He lead the Partner Relations and Events team at IIH Nordic before developing the Brand Leadership Community in 2020. In 2023 Jomar started working full time in the Brand Leadership Community.
Martech & Web Analytics Wednesday brings together marketers, analysts, technologists and digital leaders to explore the future of marketing technology, customer data, AI and analytics.
Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for leading analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance.
Web Analytics Wednesday in Review Looking back at the recent Web Analytics Wednesday in Copenhagen, it’s clear that this was one of our most dynamic and community-driven events yet.
Review: WAW-CPH June 2025 – A Powerful Start to the Brand Analytics Festival Web Analytics Wednesday Copenhagen on 11 June 2025 had a clear purpose: to open the very first Brand Analytics Festival and elevate the conversation around digital analytics, data strategy, and brand performance.
Juliana Jackson is a digital experimentation and analytics leader with over 14 years of experience optimizing web and mobile experiences. At Media.Monks EMEA, she architects and governs end-to-end experimentation programs—combining tag management, AI-driven personalization, and robust measurement frameworks—to drive engagement and revenue growth for global clients.
Previously, Juliana was Growth Product Manager at CXL and held senior roles in product marketing and analytics consulting, where she developed customer lifetime value models, RFM segmentation strategies, and mobile optimization roadmaps. Known in the industry as “The CLV Lady,” she hosts the Standard Deviation Podcast and regularly shares thought leadership on knowledge graphs, data activation, and experimentation best practices.
As a panelist at Web Analytics Wednesday, Juliana will offer actionable frameworks for aligning experimentation with overarching data strategy, leveraging AI to uncover deeper user insights, and building scalable, secure analytics infrastructures to support fast-moving eCommerce and SaaS environments.
