Brand Experience Mastermind is a part of

30. September – 01 October 2026

The Art and Science of Brand Story Telling

The Brand Experience Masterminds event will bring together senior brand, marketing, and creative professionals, including representatives from creative and advertising agencies, to explore the intersection of creativity, technology, and data in crafting compelling brand stories.

This exclusive event will showcase how brands and agencies can collaborate to leverage a variety of mediums—including traditional advertising, digital platforms, and immersive technologies—to deliver impactful narratives. A special focus will be placed on TV and video production, highlighting their unique power to evoke emotions, build trust, and connect with audiences across multiple touchpoints, from web and mobile to social media, cinema, and TV broadcasting.

Peer to Peer session

Discuss common challenges, share insights, and gain new perspectives from others in the field of product management.

In this session you will break into small group discussions, where you can delve deeper into a specific topics, share knowledge and experience. By the end of the session, you will have gained new contacts, knowledge, and ideas that can be used to further your professional development and enhance your career.

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Date/Time

1 October 2026

16:00 – 21:00

Location

Accutics office

Farvergade 17, 3,

1463 Kobenhavn

Price

2,490 dkk

Book Your Ticket

Speaker listing

Peter Hestbæk (DK)

SVP Digital Sales & Marketing

Matas

Peter Hestbæk is SVP of Digital Sales & Marketing at Matas, one of Denmark’s leading retailers, where he drives the company’s digital growth strategy across e-commerce, loyalty, customer experience, and AI. Passionate about combining technology with commercial thinking, he focuses on creating seamless digital experiences that deliver measurable value for both customers and the business.

With extensive leadership experience in digital transformation, Peter has built a reputation for turning data and innovation into profitable growth. His work spans digital marketing, retail strategy, and customer engagement, always with a strong focus on execution and long-term business impact.

Recognized as a leading voice in digital commerce, Peter regularly shares his perspectives on retail innovation, AI, and the future of customer-centric business, inspiring organizations to embrace change and stay ahead in an increasingly competitive landscape.

Matz Lukmani (UK)

Product Lead, YouTube and Creatives

Google

Matz Lukmani is Product Lead for YouTube & Creatives at Google, where he helps shape the future of digital advertising by connecting product innovation, creativity, and data at global scale. Working with some of the world’s leading brands and agencies, he develops solutions that enable businesses to reach audiences more effectively across YouTube and Google’s advertising ecosystem.

With extensive experience in digital marketing, product strategy, and media innovation, Matz has built a career around transforming emerging technologies into practical business opportunities. His work spans AI-driven advertising, creative effectiveness, and the evolving role of video in today’s marketing landscape.

Passionate about innovation and the future of digital experiences, Matz is known for combining strategic thinking with deep industry expertise, helping organizations stay ahead in an increasingly fast-moving digital world.

Julianna Hauswirth (US/DK)

Senior Product Marketing Manager

Accutics

Julianna Hauswirth is a Senior Account and Product Marketing Manager at Accutics, where she helps enterprise teams build trust in their marketing data. Her background spans client strategy, martech, analytics, adoption, and product storytelling, with experience supporting global brands in their data-driven transformation projects.

Throughout her career, Julianna has focused on building strong client partnerships while leading complex analytics and digital marketing projects. Previously at Dear Future (formerly IIH Nordic), she played a key role in managing the strategic collaboration with Google, supporting organizations in making better use of marketing technology, cloud solutions, and data-driven decision-making.

Beyond her client work, Julianna is an active contributor to the analytics community, regularly speaking at industry events and sharing practical perspectives on AI, marketing analytics, and digital transformation. She is passionate about making complex topics accessible and helping organizations turn data into impact.

Birgitte Jöhncke (DK)

AI & Data Evangelist

Independent

Birgitte Jöhncke is an AI & Data Evangelist with extensive experience helping organizations turn data, AI, and digital platforms into measurable business value. She works with business leaders to connect strategy, technology, and innovation, enabling organizations to build stronger data foundations and embrace AI with confidence.

Over the course of her career, Birgitte has held senior leadership roles at Google, Yahoo!, Specific Media, and Viant. Most recently, she served as Northern Europe Data & Architecture Lead and Head of Platforms at Google, where she helped organizations accelerate digital transformation through data, cloud technologies, and AI. In recognition of her contributions, she was named to Dansk Markedsføring’s M List 2023.

Known for making complex topics accessible, Birgitte is passionate about inspiring organizations to harness emerging technologies while creating lasting business impact.

Matthew Niederberger

Martech Therapy

Matthew Niederberger is the founder of Martech Therapy and a Fractional Martech Consultant with over 20 years of experience helping organizations get more value from their marketing technology. He specializes in Customer Data Platforms (CDPs), customer engagement, and data-driven transformation, guiding businesses through complex technology decisions with practical, business-focused solutions.

Throughout his career, Matthew has worked with organizations to simplify Martech ecosystems, improve customer experiences, and build stronger data foundations that support long-term growth. Known for his clear, pragmatic approach, he enjoys turning complexity into actionable strategies that teams can confidently put into practice.

Beyond consulting, Matthew regularly shares his expertise through industry conversations, workshops, and thought leadership, helping marketers stay ahead in an ever-evolving digital landscape while making smarter, more informed technology decisions.

PROGRAM DIRECTORS & HOSTS

Steen Rasmussen

Program Director & Co-host

Steen Rasmussen is a recognised leader in data strategy, business growth, and community building, with over 25 years of experience. He co-founded award-winning agency IIH Nordic and pioneered its globally acclaimed 30-hour workweek. A frequent international speaker, Steen is known for championing the commercial impact of data and fostering industry communities, including Denmark’s largest free analytics event and MeasureCamp Nordics. Today, he continues to inspire the next generation of data-driven thinkers and doers. Read more on Steen at Steen.FYI

smarter, more informed technology decisions.

Jomar Reyes

Co-host – Community Architect and Founder – BLC

Jomar Reyes is the founder of the Brand Leadership Community, a Copenhagen-based platform that brings together professionals across brand, marketing, analytics and technology to share knowledge and build meaningful industry relationships. Earlier in his career, Jomar worked at IBM and ACNielsen, gaining experience in business analysis, market insights and commercial strategy. He later served as Head of Business Development and Marketing at Digital Media World magazine and events, helping connect the marketing and media industry through content and conferences.

Today, Jomar focuses on building communities and platforms where practitioners can exchange ideas and learn from one another. As host of Brand Leadership Connect, he leads conversations with industry leaders exploring how brands grow through the intersection of strategy, technology and real-world execution.