Speed up decisions with AI:

Building Your Decision-Making System for Humans, Machines and AI

This Masterclass is a part of

02. – 03. December 2026

Overview:

AI is making analysis faster, data assets more numerous and recommendations easier to generate. Yet the hardest part remains unchanged: making good decisions.

This hands-on masterclass helps participants rethink how their organisations make decisions, from framing the right questions to evaluating evidence and defining what success looks like.

Participants will develop a Decision Criteria Catalogue and simulate a real business decision, creating a practical foundation for combining human judgement, data and AI to drive meaningful business impact.

Date/Time:

2 Dec 2026
11:00-14:00 CET

Location:

Central Copenhagen

Tickets:

2490.00 dkk
Inc Moms/VAT

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In this masterclass, you will learn:

  1. The Decision-Making Challenge: Understand why more data, better dashboards and AI-generated insights don’t automatically lead to better decisions.
  2. Frame the Decision: Learn to distinguish business problems from analytical questions and AI solutions. Define a concrete decision worth improving.
  3. Define What Makes a Good Decision: Identify decision criteria, constraints and trade-offs. Explore how human judgement and machine intelligence complement each other.
  4. Build Your Decision Criteria Catalogue: Work through a structured framework to define criteria, prioritise what matters and establish what evidence is needed.
  5. Simulate the Decision: Apply the catalogue to a realistic business scenario. Evaluate alternatives against the criteria, discuss trade-offs and compare human judgement with AI-supported recommendations.
  6. Operationalise Decision-Making: Identify how decision criteria can inform team processes, measurement, experimentation and AI adoption.
  7. Reflection & Commitments: Define one concrete change to apply within the participan’s organisation.

Designed for:

  • Marketing leaders

    Make better decisions about campaigns, customers and where to invest your budget.

  • Analytics leads and professionals

    Connect your analysis to business questions and help others act on your findings.

  • Business professionals and team leaders

    Explore how data, AI and human judgement can work together to support better decisions.

  • Bring it into your daily work

    Explore practical approaches you can apply with your team.

Your Trainer

Matthew Brandt

Matthew is a decision science practitioner with over a decade of experience helping organisations improve how they measure, learn, and make decisions. Known as the “Decision Engineer”, he specialises in bridging business, product, and technical teams to create shared understanding and drive meaningful action.

His expertise spans behavioural data, analytics, experimentation, data strategy, and decision frameworks, with a particular focus on helping organisations make better decisions rather than simply producing better reporting and more dashboards. Alongside his professional work, Matthew is an active educator, consultant, and content creator, sharing practical insights on decision science, analytics, and data through workshops, webinars, conferences, livestreams, and videos.