eCommerce Masterminds

The eCommerce Masterminds Conference 29 Aug in Copenhagen, explores the theme “Navigating Scalable Growth in Ecommerce”. Industry leaders, innovators, and experts converge to explore strategies for navigating scalable growth in the dynamic world of ecommerce.

Navigating Scalable Growth in Ecommerce

Overview

In today’s rapidly evolving digital landscape, achieving scalable growth in ecommerce requires a multifaceted approach that balances innovation, customer-centricity, and responsible business practices. 

Growth in times of change is dealing with known and unknown factors in the markets. Current rapid developments with Artifiical Intelligence and legislation  such as GDPR, cookie depreciation and now the oncoming Digital Marketing Act and the Web Accessibility Guidelines legislations will continue to affect the road to scalable growth in eCommerce.

This conference aims to delve into the key pillars of scalable growth, from crafting effective growth strategies to leveraging emerging trends and technologies while upholding principles of environmental and social responsibility.

Conference Highlights

  • AI driven eCommerce that is set to revolutionise personalised shopping experiences, optimising inventory management, improving customer service through chatbots, and enabling more effective marketing strategies.
  • Data strategy and customer data platforms (CDP) for ecommerce.
  • Crafting a Growth Strategy for eCommerce; gain insights into the fundamental principles of scalable growth and learn how to develop robust strategies that drive long-term success in the ecommerce ecosystem.
  • Personalization and Contextualization in eCommerce: Discover the power of personalized shopping experiences and learn how to leverage data-driven insights to deliver tailored experiences that resonate with customers.

Join us as we explore these key themes and delve into actionable strategies for driving scalable growth in the ever-evolving world of ecommerce. Together, let’s pave the way for a future where innovation, sustainability, and success go hand in hand.

Peer to peer sessions

These break out sessions give attendees, speakers and product specialists a chance to connect with each other in closed environment. This format opens the door to priceless relationships within the brand leadership community.

Location

Dept Agency Copenhagen

Langebrogade 6E, 1. sal, 1411 København

Event Partners

DEPT agency logo

Date/Time

29 August 2024
16:00 – 21:00

Price

2,490 dkk

Purchase Ticket Here

Full program and speaker line-up coming soon!

eCommerce Advisory Council 

CHRISTINA ELMARK – COHOST

Christina Elmark – Cohost

Head of eCommerce Section – Brand Leadership Community

Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.

She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her a priceless learnings and ultimately a track record of impressive results.

Heidi Ahlefeldt-Laurvig

Chief Operating Officer & Chief Marketing Officer

Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.

She was born into branding and retail, working at P&G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.

Thomas Wilson

Chief Operating Officer & Chief Marketing Officer

Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.

She was born into branding and retail, working at P&G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.

Speaker Lineup