Brand Leadership Community
Founding Advisory Group Member
eCommerce Group – Community Lead
Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.
She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.
She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.
Featured Video: Christina explains here thoughts on where and how the eCommerce department needs to be structured and resourced in an organisation.