Can you name an example of an influencer marketing campaign that was a success or changed influencer marketing as a strong channel?
I will always mention Gymshark.com – They were one of the first brands really to nail the channel. And also brands to watch are Daniel Wellington and MVMT who are doing a great job with their influencer marketing strategy.
Every influencer campaign has its own goals, so how we measure the success of a campaign varies.
Are there any pitfalls or challenges with influencers marketing that marketers need to be aware of?
Influencer Marketing is all about finding the right Influencer matches. It doesn’t matter if you handle it by yourself, use an agency or a platform. The core of the good Influencer campaigns and collaborations is all about finding the best influencers for your specific brand to begin with.
A challenge I see is that many brands still are looking too much on the follower count of the influencer they want to work with instead of looking on the relevant of their profile, their niche, their insights data and their content. My opinion will always be that you need to think quality over quantity: It’s better to work with 10 good influencers than a 100 influencers you just accepted because of their following.
What types of influencers are there, and how would they be categorised?
At Dreaminfluencers.com we mainly work with 10 different kind of influencers and niches: