Mads is an active entrepreneur in his mid twenties and co-founder of Vuffeli. He has self funded and raised investment capital creating the Vuffeli brand in 2018. Vuffeli is a native online brand serving its customers who are dog owners with pet food that is tailored to the breed, age and sex of the animal and delivered to their door.
As a co-founder of an online brand, it was a major pivot for Mads from studying biomedical engineering at DTU and having little, to no experience in online marketing. The journey for Mads has been an ongoing discovery of the online world, but using fresh eyes and an open mind to see things in a different way, has proved an advantage as the online world continues to rapidly change.
With seed capital raised in 2019 and an A round of funding in 2020, these injections gives Mads the opportunity for the launch the brand into 8 additional markets, and further developing their product technology to expand into serving veterinarians by building online tools.
In 2022, will see Vuffeli product line with new developments and new technology that will enable the brand to expand and scale into further international markets.
See Mads on Linkedin