Martech

About Martech

Marketing Technology, often abbreviated as MarTech, refers to the tools and platforms that marketers use to plan, execute, and measure marketing campaigns and activities. It encompasses a wide range of software and technology-based solutions designed to streamline marketing processes, improve efficiency, and enhance the effectiveness of marketing strategies.

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Martech Section

Marketing technology has revolutionized brand marketing by enabling precise targeting, personalized experiences, efficient campaign management, data-driven decision-making, and improved ROI, resulting in enhanced customer engagement, brand visibility, and competitive advantage.

This section is for those looking to empower efficient and data-driven marketing campaigns, enhances customer engagement and personalization, Martech enables better measurement and optimization, and ultimately drives business growth and competitiveness in the digital age.

Advisory Group

The Martech advisory group is a team of industry leading practitioners with Marketing Technology.

Nikola Krunic

Nikola Krunic

Head of BLC Martech Section - Since Feb 23

Martech News

From the Brand Leadership Community

Updates on the activities, articles and media from our Martech community

Martech Jam Session Copenhagen – 13 March 2025

Customer data is at the heart of today’s fast-paced digital economy, but the real challenge lies in harnessing it effectively. The Martech Jam Session event will focus on bridging the gap between technology […]

Building Communities that Matter: Juan Mendoza’s Journey with The Martech Weekly

When I first connected with Juan Mendoza, the founder of The Martech Weekly, it didn’t take long for me to see the parallels between his story and my own journey […]

The Truth About Martech: Why Strategy and Collaboration Matter More Than Tools

At MeasureCamp Malmö 2025, I had the privilege of hosting a panel discussion on a topic that hits close to home—and, I suspect, to many of yours: why so many […]