Web Analytics Wednesday CPH – 3 June 2026
Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for 200-300 analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance.
Why understanding your business model matters more than any metric
This was my fourth year hosting Superweek TV, the live studio sessions running alongside the main conference. Due to last minute schedule changes, the panel had to be assembled quickly, on the day I arrived.
The Inaugural Brand Leadership Connect
Event Overview: Brand Leadership Connect is an evening conference for brand leaders who want to align strategy, technology and execution. Taking place on 11 March from 16:00 to 21:30, the event brings together professionals across e-commerce, marketing technology, analytics, product and customer experience for an inspiring end-of-day programme.
Scaling Smarter: 5 Lessons Learned from our expert Panel
At Web Analytics Wednesday in Copenhagen, I had the chance to moderate a panel with three strong voices in the field: Astrid Illum, Product Leader at TV2 Denmark, Martin Madsen, Global Analytics & Measurement Officer at UNHCR, and Rasmus Harsaae, Business Analyst at Pandora. Together, we explored what it really means to make it work, […]
Modelling the Unknown: A Practical Guide to Synthetic Data in Modern Analytics
“Is it real, or is it made up?” This was the question posed by Fredric Lundgren at the June 11, 2025 Web Analytics Wednesday in Copenhagen, where he led an audience of analytics professionals through the nuanced world of synthetic data. As the Data & Machine Learning Team Lead at INGKA, Lundgren is no stranger […]
Review Web Analytics Wednesday CPH 20250924 WAW CPH
Web Analytics Wednesday in Review Looking back at the recent Web Analytics Wednesday in Copenhagen, it’s clear that this was one of our most dynamic and community-driven events yet.
Martech Masterminds Copenhagen – 13 November 2025
About the Martech Masterminds May 2025 We’re entering a new era where success is no longer driven by individual campaigns or isolated insights, it’s powered by the orchestration of technology and data across the organization, across the full customer lifecycle. The most forward-thinking brands are moving beyond siloed systems and fragmented experiences. They’re investing in […]
Web Analytics Wednesday CPH 24 Sep 2025
Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for 2-300 analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance. This event features both international and local Danish speakers, as well as representatives from the latest technologies, creating a dynamic and thriving community.
Review: Web Analytics Wednesday CPH 11 June 2025
Review: WAW-CPH June 2025 – A Powerful Start to the Brand Analytics Festival Web Analytics Wednesday Copenhagen on 11 June 2025 had a clear purpose: to open the very first Brand Analytics Festival and elevate the conversation around digital analytics, data strategy, and brand performance.
Orchestrating Media Strategies: Lessons from Leading E-commerce Minds
If there’s one takeaway from the inaugural eCommerce Masterminds Webcast, it’s this: E-commerce today is less about algorithms and more about alignment. Alignment of brand, tech, customer experience, and above all, purpose.
