The Inaugural Brand Leadership Connect

Event Overview: Brand Leadership Connect is an evening conference for brand leaders who want to align strategy, technology and execution. Taking place on 11 March from 16:00 to 21:30, the […]

Scaling Smarter: 5 Lessons Learned from our expert Panel

At Web Analytics Wednesday in Copenhagen, I had the chance to moderate a panel with three strong voices in the field: Astrid Illum, Product Leader at TV2 Denmark, Martin Madsen, […]

Modelling the Unknown: A Practical Guide to Synthetic Data in Modern Analytics

“Is it real, or is it made up?” This was the question posed by Fredric Lundgren at the June 11, 2025 Web Analytics Wednesday in Copenhagen, where he led an […]

Review Web Analytics Wednesday CPH 20250924 WAW CPH

Web Analytics Wednesday in Review Looking back at the recent Web Analytics Wednesday in Copenhagen, it’s clear that this was one of our most dynamic and community-driven events yet.

Martech Masterminds Copenhagen – 13 November 2025

About the Martech Masterminds May 2025 We’re entering a new era where success is no longer driven by individual campaigns or isolated insights, it’s powered by the orchestration of technology […]

Web Analytics Wednesday CPH 24 Sep 2025

Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for 2-300 analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance. […]

Review: Web Analytics Wednesday CPH 11 June 2025

Review: WAW-CPH June 2025 – A Powerful Start to the Brand Analytics Festival Web Analytics Wednesday Copenhagen on 11 June 2025 had a clear purpose: to open the very first […]

Orchestrating Media Strategies: Lessons from Leading E-commerce Minds

If there’s one takeaway from the inaugural eCommerce Masterminds Webcast, it’s this: E-commerce today is less about algorithms and more about alignment. Alignment of brand, tech, customer experience, and above […]

Humanising Digital: The Role of Video in Tomorrow’s Agency Model

If there’s one thing important to keep coming back to as agency leaders, it’s this: brands don’t just want to be heard—they want to connect.