In a planning call for the upcoming Martech Masterminds event, I had the pleasure of speaking with Annika Hallsten, Global Digital Media Manager at DFDS. What began as a routine […]
If there’s one takeaway from the inaugural eCommerce Masterminds Webcast, it’s this: E-commerce today is less about algorithms and more about alignment. Alignment of brand, tech, customer experience, and above […]
If there’s one thing important to keep coming back to as agency leaders, it’s this: brands don’t just want to be heard—they want to connect.
This is The Orchestration Era—where people, platforms, and processes are aligned around the customer, and where every signal can drive strategy, every system can serve the journey, and every team can […]
At the 2025 Agency Leadership Forum, Channable’s Thomas Wilson gave a talk that had the room laughing—but also thinking. Behind the humor was a sharp take on a real issue […]
The Agency Leadership Forum is an exclusive gathering designed to foster collaboration, share industry best practices, and explore the evolving dynamics between agencies, software vendors, and brands.
Customer data is at the heart of today’s fast-paced digital economy, but the real challenge lies in harnessing it effectively. The Martech Jam Session event will focus on bridging the gap between technology […]
When I first connected with Juan Mendoza, the founder of The Martech Weekly, it didn’t take long for me to see the parallels between his story and my own journey […]
With over 15 years of experience in PR and communications, Yvette has a wealth of experience across strategic communications and brand building, having worked with many big brands in her […]
