Event Overview A strategy-first gathering designed for senior analytics leaders, CMOs, and digital directors. Explore high-level solutions in data orchestration, digital maturity, and organizational culture shared by those leading transformation at global brands.
Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for 200-300 analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance.
In this masterclass, we move beyond the interface of GA4 or GTM and into the role of the Data Architect. You will learn how to design a professional-grade Tracking Concept that serves as a universal translator between your marketing goals and your raw data warehouse.
E-Commerce Masterclass 12 March 2026 As digital platforms become increasingly automated, creative quality and customer understanding have become the true performance drivers. Algorithms such as Meta’s evolving optimisation systems now reward creative diversification and relevance, making shallow targeting strategies less effective.
This was my fourth year hosting Superweek TV, the live studio sessions running alongside the main conference. Due to last minute schedule changes, the panel had to be assembled quickly, on the day I arrived.
Event Overview: Brand Leadership Connect is an evening conference for brand leaders who want to align strategy, technology and execution. Taking place on 11 March from 16:00 to 21:30, the event brings together professionals across e-commerce, marketing technology, analytics, product and customer experience for an inspiring end-of-day programme.
Event Overview A code-first evening event designed for technical digital analysts, implementation specialists, and data engineers. Explore real-world solutions in tagging, tracking, cloud infrastructure and analytics engineering shared by those building and deploying them.
I have known about Conversionboost for many years, particularly through the analytics community, and I met Ole Gregersen at Web Analytics Wednesday Copenhagen long before I attended the conference myself.
At Web Analytics Wednesday in Copenhagen, I had the chance to moderate a panel with three strong voices in the field: Astrid Illum, Product Leader at TV2 Denmark, Martin Madsen, Global Analytics & Measurement Officer at UNHCR, and Rasmus Harsaae, Business Analyst at Pandora. Together, we explored what it really means to make it work, […]
“Is it real, or is it made up?” This was the question posed by Fredric Lundgren at the June 11, 2025 Web Analytics Wednesday in Copenhagen, where he led an audience of analytics professionals through the nuanced world of synthetic data. As the Data & Machine Learning Team Lead at INGKA, Lundgren is no stranger […]
