Understanding and optimizing customer interactions have become paramount for brand success in today’s technology driven marketing landscape. At a Superweek TV 2024 panel along with esteemed experts Ton Wesseling, Kelly […]
Jon Mowat, a seasoned journalist turned marketing expert, brings a wealth of experience and insight to the evolving landscape of content marketing and brand storytelling. Our conversation shed light on […]
The digital age continues to have an impact on marketing, where trends emerge, evolve, and sometimes vanish in the blink of an eye, staying ahead of the curve is not […]
In the midst of uncertain times, when markets fluctuate, consumer behavior is unpredictable, and brand loyalty seems to be on shaky ground, it takes a unique perspective to navigate the […]
Marketing Technology has evolved over recent years to meet the needs of Brands to stay competitive, profitable and innovative. For Superweek TV 2024, I interviewed people behind 3 innovative products […]
Social commerce is the practice of buying and selling products directly through social media platforms. It combines the convenience of e-commerce with the engagement and influence of social media, allowing […]
Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for 2-300 analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance. […]
At Superweek 2023, industry thought leaders discussed the unique challenges facing the data and analytics landscape in the current global scenario. The convergence of geopolitical conflicts, privacy regulations, and the […]
About Performance Marketing For brands it’s known as this Data-driven approach using digital channels, like ads on social media, search engines or banner ads on websites. Performance marketing is said […]
Christina Elmark, Head of the E-commerce section at the Brand Leadership Community, shared her thoughts on the challenges and opportunities in the current economic landscape.
