The Agency Built on Data and Creativity: How Helium Became a Leader in Personalisation

In October 2024, I found myself back in Australia, not just to reconnect with family but to reestablish ties with old friends and colleagues who have become integral parts of […]

The Power of 1st Party Data Fueling Brand Growth

The panel of marketing and data experts gathered to tackle one of the most pressing issues in the modern digital landscape: how to leverage 1st party data for long-term brand […]

How Matthew Brandt is Revolutionizing Data Analytics

Few individuals have made the leap from hospitality to data science as successfully as Matthew Brandt, a decision science expert who is shaking up the way companies approach data-driven decision-making.

Review of Web Analytics Wednesday CPH 25 Sep 2024

Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance. This […]

The eCommerce CMO of Tomorrow

No longer confined to traditional marketing silos, the eCommerce CMO of tomorrow is expected to be a multifaceted leader, seamlessly blending creativity, data-driven decision-making, and strategic business acumen.

Mastering E-Commerce Growth: Insights from Pandora’s MarTech Journey

As e-commerce continues its rapid expansion, the importance of strategic growth cannot be overstated. At the recent eCommerce Masterminds event, hosted by the Brand Leadership Community, industry leaders came together […]

8 Expert Tips to Optimise Conversion in eCommerce

At our panel at our first eCommerce Morning Meetup in Copenhagen, industry leaders gathered to share their insights on this critical topic of conversion optimisation.

eCommerce Masterminds CPH 001 @ Aug 29, 2024

eCommerce Masterminds August 29, 2024 – Copenhagen The eCommerce Masterminds Conference explores the theme “Navigating Scalable Growth in Ecommerce”. Industry leaders, innovators, and experts converge to explore strategies for navigating […]

Unlocking the Magic of PR, Communications, and Brand Building: An Interview with Yvette Lim

With over 15 years of experience in PR and communications, Yvette has a wealth of experience across strategic communications and brand building, having worked with many big brands in her […]

eCommerce Meetup CPH @ Aug 21, 2024

ECOMMERCE MORNING MEETUP August 21, 2024 – Copenhagen Join our eCommerce Morning Meetup for an inspirational informal start to your Wednesday! This event is designed to bring together eCommerce enthusiasts, […]