Date/Time

14 November 2024
16:00 – 21:30

Price

3,490 dkk

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The Martech Masterminds event is a highly targeted gathering of senior brand and marketing professionals. In this edition of the Martech Masterminds, the theme is, “Aligning Technology with Business Goals.”.

The event focuses on how cutting-edge Martech innovations—such as AI, automation, and data integration—can be effectively aligned with business objectives to drive growth, enhance customer retention, and optimize digital experiences that reflect best and innovative practices in omnichannel.

Attendees will explore the latest trends and practical strategies for leveraging technology platforms to not only meet but exceed business goals. The event will delve into how experience-driven leadership, supported by data, can create scalable solutions for customer success in both e-commerce and subscription-based models.

Key highlights of the event include:

  • Panel Discussion: Industry leaders will share insights on how to align innovative Martech solutions with core business objectives, ensuring that technology investments contribute directly to growth, operational efficiency, and customer success.
  • Peer-to-Peer Breakout Session: Attendees will participate in small, interactive group discussions (10-15 people) designed to foster meaningful exchanges about professional experiences and challenges in implementing technology solutions aligned with business goals.
  • Expert-Led Sessions: Sessions will cover practical applications of data-supported, experience-led strategies, with a focus on how the latest technology platforms can be tailored to drive business growth and customer engagement.

The Martech Masterminds event offers a unique opportunity for networking, learning from thought leaders, and engaging with peers to stay ahead in the fast-evolving Martech landscape.

From Nikola Krunic – Head of BLC Martech Section

Martech is essential for brands today because it allows us to truly understand and leverage data to make smarter, faster decisions. By integrating different platforms, we can create a seamless experience for customers across all channels, driving both engagement and loyalty. Automation through martech not only boosts efficiency but also allows teams to focus on more strategic, value-driven tasks. Ultimately, martech gives brands the agility to adapt in real time, ensuring they stay ahead of the competition and meet evolving consumer expectations.

Location

Saxo Bank
Philip Heymans Alle 15, 2900 Hellerup
Denmark
Full Catering (Dinner & Drinks)

Head of BLC Martech Section

Head of BLC Martech Section

“The days of non technical marketers are long gone.”

Featured Speakers

More speakers coming soon!

Peter Boris Krielgaard

Peter Boris Krielgaard

Peter Boris Kreilgaard
Commercial Director (CCO) and eCommerce Director, Coop.dk

Peter Boris Kreilgaard is the Commercial Director and eCommerce Director at Coop.dk, Denmark’s third-largest eCommerce site. With over 9 years of leadership at Coop.dk, Peter is responsible for driving business growth, managing P&L, and leading a team of over 100 employees across sales, marketing, business development, logistics, and customer service. Under his leadership, Coop.dk has consistently exceeded turnover and EBITDA targets, achieving significant market share growth in key categories.

Peter brings extensive experience in building high-performing teams, optimizing customer journeys, and executing commercial strategies that blend analytical insights with practical business tactics. Prior to his role at Coop.dk, Peter held leadership positions at companies such as TOYS”R”US, Siemens Mobile, and Statoil, where he contributed to commercial success and marketing innovation.

Astrid Illum

Astrid Illum

Astrid Illum
Director & Product Leader, TV 2 Denmark

Astrid Illum has a rich background in digital transformation, customer experience, and Martech, with extensive leadership experience across several industries. She has held prominent roles, including Director & Tribe Lead of Customer Engagement at DFDS, where she successfully led international teams to implement scalable solutions in marketing automation, CRM systems, and customer identity management. Her leadership in rolling out Dynamics 365 and migrating customer identity systems to Azure Active Directory resulted in streamlined operations and enhanced customer retention.

Before DFDS, Astrid worked at Kristeligt Dagblad as a Digital Analyst, focusing on optimizing data collection across digital channels and driving effective digital marketing campaigns. She has also held roles at Operate A/S, where she developed and executed campaigns with both online and offline components, while advising on social media strategy and stakeholder communications.

Currently, as the Director & Product Leader at TV 2 Denmark, Astrid continues to apply her expertise in aligning technology with business objectives to drive digital transformation.

Pavla S. Weber Petterson

Pavla S. Weber Petterson

Pavla S. Weber Pettersen

Global Digital Marketing and Martech

Pavla is a seasoned marketing leader with over a decade of experience driving business growth through customer-centric strategies. Currently, she leads Global Digital Marketing and Martech at ISS, overseeing operations across 30+ countries and managing a team of 60+ professionals. Pavla specializes in aligning digital marketing initiatives with business goals, focusing on buyer enablement, account-based marketing, and digital lead generation.

Throughout her career, Pavla has held senior roles at notable organizations, including Publicis Sapient, where she served as a Content Marketing Consultant, and Komfo, where she led Lead Generation efforts through Inbound Marketing. She has also been Global Marketing Manager and Senior Global Customer Engagement Manager at ISS, where she pioneered the company’s Account-Based Marketing approach and developed strategies to drive customer retention and digital engagement.

With a proven track record of enhancing brand perception, building high-performing teams, and driving measurable results, Pavla’s expertise spans industries such as SaaS, mobile advertising, and facility management. Her work has successfully implemented transformative marketing strategies, advanced digital infrastructure, and empowered global teams to deliver high-impact results.

More Speakers coming!

The Program Committee

The Martech Masterminds event is curated by a team of experienced program directors: Nikola Krunic, Astrid Illum, Christina Elmark, and Jomar Reyes. Together, they bring a wealth of expertise from diverse areas of Martech, digital strategy, eCommerce, and customer experience management.

  • Nikola Krunic, Media Analyst Lead at Saxo Bank and Head of the Martech Section for the Brand Leadership Community, brings deep insights into data analysis and digital research. His experience in guiding companies through digital transformation enables the program to feature cutting-edge strategies for leveraging data to drive business growth and customer engagement.
  • Astrid Illum, Director & Product Leader of Audience Interaction at TV 2 Denmark, is a visionary leader in aligning technology with business goals. Her focus on innovation and team-driven success informs the program’s sessions on leadership, agile methodologies, and scalable solutions for customer retention and digital experience optimization.
  • Christina Elmark, Head of eCommerce Section and Advisory Council Member, has over 15 years of experience in driving eCommerce growth, digital transformation, and brand success. Her expertise in developing customer-centric strategies and optimizing digital experiences enhances the program’s focus on creating impactful, sustainable growth for eCommerce and digital businesses.
  • Jomar Reyes, founder of the Brand Leadership Community, focuses on fostering peer-to-peer learning and building meaningful connections within the Martech ecosystem. His leadership ensures that the program aligns with the latest industry trends and promotes long-term growth strategies for brand and marketing professionals.

Together, this team of program directors is crafting a comprehensive agenda that blends strategic discussions with practical insights, ensuring that the event delivers value to senior brand and marketing professionals looking to stay ahead in a rapidly evolving Martech landscape.

Nikola Krunic

Nikola Krunic

Astrid Illum

Astrid Illum

Christina Elmark

Christina Elmark

Jomar Reyes

Jomar Reyes