Brand Leadership Connect | Copenhagen| 17. – 18. March 2027

Where leaders connect ideas and turn them into decisions.

Brand Leadership Connect brings together executives and senior leaders across brand, marketing, data and technology for two days of conversations and practical exchange in Copenhagen.

  • Get fresh perspectives from leaders working across brand, marketing, data and technology.
  • Pressure-test your thinking in conversations with peers facing similar decisions.
  • Connect strategy with execution and explore what it takes to turn good ideas into progress.
  • Find people worth knowing beyond your usual industry and professional circle.
  • Take useful ideas back to your team — along with new questions, contacts and ways to move forward.

Meet the speakers

Matthew Brandt Matthew Brandt (CH) Decision Engineer, Data Educator & Consultant mattytwoshoes
ABOUT MATTHEW
Matthew is a decision science practitioner with over a decade of experience helping organisations improve how they measure, learn, and make decisions. Known as the “Decision Engineer”, he specialises in bridging business, product, and technical teams to create shared understanding and drive meaningful action.
His expertise spans behavioural data, analytics, experimentation, data strategy, and decision frameworks, with a particular focus on helping organisations make better decisions rather than simply producing better reporting and more dashboards.
Alongside his professional work, Matthew is an active educator, consultant, and content creator, sharing practical insights on decision science, analytics, and data through workshops, webinars, conferences, livestreams, and videos.
LinkedIn profile ↗
Gunnar Griese Gunnar Griese (DE/DK) Measurement Consultant & Analytics Engineer 8-bit-sheep
ABOUT GUNNAR
With over nine years of experience in digital analytics, data science and e-commerce, Gunnar is a data-driven leader and educator who is passionate about helping businesses use data to improve their performance and growth.
As a Measurement Consultant & Analytics Engineer at 8-bit-sheep, he designs, develops and deploys data solutions for clients across various industries, using Google Cloud Platform, Google Analytics and Google Tag Manager.
As a Lecturer at IHM Business School, Gunnar teaches “Digital Analytics – Systems & Technology” and “Tag Management”, sharing his expertise in technical digital analytics with aspiring professionals.
He is committed to learning, innovating and collaborating with people who share his ambition to create value and impact through data. He also regularly shares his thoughts on digital analytics on his blog, gunnargriese.com.
LinkedIn profile ↗
Martine Jørgensen Martine Jørgensen (DK) Data Analyst YouSee
ABOUT MARTINE
Martine is a Data Analyst at YouSee.
LinkedIn profile ↗
Christen Mau Christen Mau (DK) CEO Simple Strategy
ABOUT CHRISTEN
Christen Mau is CEO of Simple Strategy and its tactical department. He makes tools for leaders, so their people deliver results.
Once a Danish LinkedIn superuser — a title that makes him sound interesting without telling you anything about him. He has spent fifteen years listening to people and has advised more of them than he cares to admit on how to communicate clearly and build a profile that gets found, read and remembered.
More tactician than strategist, and perfectly happy with that.
LinkedIn profile ↗
Wojciech Zak Wojciech Zak (PL/DK) Commercial Analytics Lead Matas Group
ABOUT WOJCIECH
Wojciech Zak is Commercial Analytics Lead at Matas Group, where he focuses on bringing analytics closer to commercial decision-making and turning data into practical business action.
Before joining Matas Group, he led AI and data infrastructure at IIH Nordic, working with some of the largest organizations in the Nordics on analytics, customer data, cloud and AI initiatives. His background spans both consultancy and in-house leadership roles, giving him experience across strategy, implementation and the everyday realities of making data useful inside an organization.
Wojciech’s main interest is not simply how much data companies can collect, but how effectively they can turn it into better decisions, stronger customer experiences and measurable business outcomes.
LinkedIn profile ↗
Ea-Ellen Skafte Nørregaard Ea-Ellen Skafte Nørregaard (DK) Business Analyst Pandora
ABOUT EA-ELLEN
Ea works at the intersection of digital analytics, business and technology, with over seven years of experience turning complex data and business challenges into practical solutions. As a Business Analyst at Pandora, she connects business needs with data and technology to support better decisions.
She is particularly interested in how generative AI can create meaningful business value when approached as a product rather than simply a technology project. In her work, she explores how teams can identify the right problems, validate AI use cases and develop solutions that address real needs. She is passionate about making analytics and AI more accessible, useful and impactful.
LinkedIn profile ↗
Explore the September edition 30.09 - 01.10

Curious about Brand Leadership Connect?

Explore our September edition to get a feel for the conversations, speakers and event formats that make up Connect.

EXPLORE CONNECT

17 MARCH 2027 · COPENHAGEN
09:00 – 15:00 CET
AnalyticsDev.NET
Central Copenhagen
Explore the event ↗
FROM 16:00 CET
Brand Analytics
Jam Session
Details coming soon
Join the community

Your Hosts

Steen Rasmussen

Head of Brand Analytics Section and Co-founder BLC

Steen possesses over two decades of expertise in leadership, data strategies, and community development, establishing himself as an esteemed global speaker in the field of data. He exudes confidence in his ability to drive substantial value within diverse organizational contexts.

In 2001, Steen embarked on his entrepreneurial journey by co-founding his inaugural digital agency. His foundational principle emphasized the imperative of digital solutions being intrinsically aligned with business objectives, thus prioritizing organizational goals. Subsequently, in 2005, he embarked on a new venture IIH-Nordi, co-founding another agency, driven by the aspiration to delve deeper into data analytics, unlocking the full strategic potential that it affords.

Jomar Reyes

Brand Leadership Community – Founder & Community Manager

Over his 30 year career, Jomar has worked for global brands, agencies and technology companies. This broad exposure gives him deep insights to these three areas.

He has worked for companies such as IBM, ACNielsen, Saxo Bank, Music Tribe and has consulted to brands such as Apple, Sony, Panasonic, Dell and Bang & Olufsen. He lead the Partner Relations and Events team at IIH Nordic before developing the Brand Leadership Community in 2020. In 2023 Jomar started working full time in the Brand Leadership Community.

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This Week in Brand Leadership explores the developments shaping brands, marketing, MarTech, analytics and customer experience.

Each weekly edition explains what changed, why it matters and what to watch next, combining an international outlook with attention to the Nordic market.

Our BLC perspective connects the news with practical questions and insights from community interviews, events and practitioner discussions. BLC Radar highlights emerging developments, while a community question invites readers to contribute their experience.