Event Overview:

Brand Leadership Connect is an evening conference for brand leaders who want to align strategy, technology and execution. Taking place on 11 March from 16:00 to 21:30, the event brings together professionals across e-commerce, marketing technology, analytics, product and customer experience for an inspiring end-of-day programme.

What to Expect

The evening features keynote talks, panel discussions and peer-led breakout sessions exploring how modern brands are built when disciplines work together. The focus is on shared learning, practical insight and honest conversation grounded in real-world experience.

Building Meaningful Connections

The programme flows naturally into informal conversations over drinks and dinner, creating space for building meaningful connections with peers facing similar challenges. These exchanges often continue well beyond the event itself.

Go Deeper

Masterclasses and workshops run on 11 and 12 March, booked separately, offering hands-on learning and deeper exploration of key topics.

CONFERENCE

11 March 2026

16:00 – 21:30

Includes: Dinner & Drinks

WORKSHOPS MASTERCLASSES

11-12 March 2026

CONFERENCE TICKET
Early Bird
On Sale 11 Jan – 21 Jan 2026
450 dkr
(First 20 tickets)

ON SALE NOW
Standard Ticket
700 dkr (Approx €95)

BOOK HERE

Box Office Countdown to Early Bird

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Brand Leadership Connect

2026 Current Scheduled Dates / Status

Q1 – Brand Leadership Connect – 11-12 March / Status: Planning

Q2 – Brand Analytics Festival – 3-7 June / Status: Planning

Q3 – Brand Leadership Connect – 30 Sep-1 Oct / Status: Planning

Q4 – Brand Leadership Connect Executive – 2-3 Dec / Status Planning

Confirmed Speakers

[NEW] Mark Edmondson (UK/DK)

Mark Edmondson is an international speaker, published author, and Google Developer Expert known for turning complex data into usable insight. He works daily across R, Python, JavaScript and SQL, building robust analytics and AI systems on platforms such as Google Cloud, Kubernetes and Docker. Mark is the author of several open-source R packages interfacing with Google APIs and is currently focused on AI and ML DevOps, including LLMOps with LangChain, vector stores and context-augmented prompting.

At AnalyticsDev.net his keynote, Analytics for AI Agents: From pageviews to prompts, explores how modern analytics stacks evolve to power agentic workflows, moving beyond dashboards to data products that drive real outcomes.

Julius Federovicius (LT)

Founder of AnalyticsMania.com

Julius Fedorovicius is the founder of Analytics Mania and the GTM community on Facebook (60,000 members). He has accumulated many years of working experience with Google Analytics and Google Tag Manager while consulting online businesses. Julius has been actively publishing articles on analyticsmania.com, a blog that has been recognized by Google and other peers in the industry.

Julius will also be running his GTM Masterclass in Copenhagen on 28-29 April 2026, CLICK HERE for more information and to book.

Caroline Vidal (SE) [HIDDEN]

Senior MarTech Engineer – DFDS

Caroline Vidal is a dynamic MarTech Data Specialist at DFDS and an emerging voice in the Nordic analytics community. With a strong foundation in digital analytics, Caroline quickly rose through the ranks at IIH Nordic, where she transitioned from a student worker to Digital Analytics Engineer and Chapter Lead.

Her technical expertise spans Google Analytics 4, Google Tag Manager, JavaScript, SQL, and GCP—skills she applies to design and implement impactful data solutions that drive digital performance. Passionate about community and knowledge-sharing, Caroline is one of the organizers behind MeasureCamp Malmö and the founder of Women in Data & Analytics – Nordics, creating spaces for peer learning and representation in the industry. Her mission is to turn complex data into actionable insights that fuel innovation and growth. Caroline brings a fresh, purpose-driven perspective to the forum, championing inclusivity and continuous learning in the world of analytics.

Program Directors & Hosts

Steen Rasmussen

Program Director & Co-host

Steen Rasmussen is a recognised leader in data strategy, business growth, and community building, with over 25 years of experience. He co-founded award-winning agency IIH Nordic and pioneered its globally acclaimed 30-hour workweek. A frequent international speaker, Steen is known for championing the commercial impact of data and fostering industry communities, including Denmark’s largest free analytics event and MeasureCamp Nordics. Today, he continues to inspire the next generation of data-driven thinkers and doers. Read more on Steen at Steen.FYI