May 26
12:00 – 13:00 CET
€480.00 per attendee

Digital Roundtable Discussion

The eCommerce Technology Stack

Join our expert panel and your industry peers to discuss, some of the hot topics in optimising online business such as:

  • Customer experience – The art of Page Performance
  • Page speed vs. rich media balance
  • Risk vs. Turnover – Optimising Fraud prevention
  • Reliability & Stability – Always online through traffic surges and attacks
  • Data integration – Connecting source for business outcome
  • Web Platforms – Combining CMS, OMS & a Mobile First mindset

You will get a chance to join in and share your experiences, as questions to the group and ultimately assist in getting to the next level of transformation in the online world business.

This is a closed room environment and unrecorded.

Webcast Partner

Cloudflare is the security, performance, and reliability company on a mission to help build a better Internet.


Webstore Director

Sleepacy at Hilding Anders International AB


Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.

She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.

She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.

See Christina’s Profile on Brand Leadership Community

See Christina on Linkedin

Member of:
Brand Leadership Community Advisory Group, Head of eCommerce Group

Chief Commercial Officer
Life Extension Europe


Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.

She was born into branding and retail, working at P&G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.

See Heidi’s Profile on Brand Leadership Community

See Heidi on Linkedin

Member of
Brand Leadership Community Advisory Group

Senior Product Marketing Manager

Cloudflare (NY, USA)


Mihaela Risca has more than 20 years of IT experience, first as a software developer, then as a solutions architect and solutions manager for companies, like Cisco, NetApp, Cloudera, Pure Storage. Her diverse background gives her a broad perspective on technology trends and applications and she likes to stay on the cutting edge, at the intersection of technology and business.

Mihaela leads vertical marketing at Cloudflare and is responsible for translating technical capabilities into business value propositions for the different industries where Cloudflare operates.

See Mihaela on Linkedin


Jomar Reyes is architect and founder of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.

See Jomar’s Profile on Brand Leadership Community

See Jomar on Linkedin

Member of
Brand Leadership Community Advisory Group