Course: Getting Started with Data Activation in Piwik PRO – In collaboration with Piwik PRO

From Analytics Curious to Analytics Practitioner Piwik PRO, hands-on for marketers who’ve had their hands on the tool before, but never quite got past the basics.

30 September –  You’ve set up a goal or two. Maybe built an audience once, with some help, or a tutorial open in another tab. It worked (probably) but you’re not entirely sure why, and you haven’t touched half the platform since.

That’s a more common starting point than most people admit, and it’s exactly where this course picks up.

We’re not starting from zero, and we’re not starting with a sales pitch for Piwik PRO either. We’re starting with the questions that come up once you’ve used a tool just enough to be dangerous: how do you know your conversion numbers are actually right? How do you go from “we collected this data” to “we did something useful with it”? And which parts of the platform are actually worth your time, versus the parts you can safely ignore?

By the end of the day, you won’t just have had things re-explained. You’ll have rebuilt your confidence by building something real.

Date/Time:

30 Sep 2026
9:00 – 12.00

Location:

København
Denmark

A part of the Brand Leadership Connect 30 Sept – 1 Oct

Tickets:

1,995.00 dkk
Inc Moms/VAT

Book Here

In this course, you will learn:

The Piwik Toolkit, Properly: What Analytics, Tag Manager, and Data Activation each actually do, and how they connect — filling in the gaps that self-teaching or a rushed onboarding usually leaves behind.

Reading the Signal, Not Just the Number: How to tell whether a conversion count is trustworthy — the small setup mistakes that quietly double-count or lose conversions, and the checks that catch them before a client or colleague does.

Confident Audience-Building: Understanding why each choice matters when shaping a behavioral audience — the difference between a good audience and a vague one, and how to troubleshoot when it isn’t working.

The Different Bricks You Can Build: A tour of what an audience can actually trigger once it exists — an on-site pop-up, a personalized email, a paid retargeting list, a push notification — and which one fits which moment in the customer journey.

From Audience to Action: Turning one of those bricks into something live using Piwik’s Funnel Recovery feature, without needing to write code or brief a developer.

Your Analytics Practitioner Toolkit: A simple framework you can take back to your own site or your next project — three questions to ask before trusting a metric, and one Data Activation use case you’re ready to try this week.

Your Trainer

Emelie Persson

Operations & Consulting Lead

Brand Leadership Community

Emelie Persson is Operations & Consulting Lead at BLC Consultancy, where she keeps the delivery engine of Brand Leadership Community’s advisory work running, coordinating active consulting engagements, managing financial administration and cash flow oversight, and acting as the connective tissue between the consulting and community sides of the business. Her path into this work started in retail: after years at Elgiganten, she trained as a Digital Analytics Specialist at IHM Business School and ran her own consultancy, EM IN TECH, focused on data-driven strategy before joining BLC.

Beyond project coordination, Emelie leads operations for BLC’s events, including MeasureCamp Copenhagen, managing volunteer teams and on-the-ground logistics, and owns the consultancy’s web presence and outbound communication. She brings a hands-on, practitioner’s approach to both operations and analytics: someone who has built dashboards and tracking plans herself, and who is equally comfortable keeping a consulting engagement on schedule as she is building an audience in Piwik PRO.

Designed For:

This masterclass is designed for marketers who already have Piwik PRO running, but have never fully unlocked what Data Activation can actually do for them.

Is this for you?

  • The Practitioner (Analysts, Digital Marketers, Marketing Coordinators): You’ve set up a goal, maybe built an audience once with a tutorial open in another tab. You’ll leave knowing exactly why an audience holds up or falls apart and stop losing time to setups that quietly break without you noticing.
  • The Marketing Lead: You don’t need to build the audiences yourself, but you make the calls on what gets built and why. You’ll leave able to spot which of your customer touchpoints; onboarding, cart abandonment, churn risk — are sitting unactivated in data you’re already collecting.
  • The Interim/Fractional Marketer: You’ve inherited a Piwik PRO setup someone else built, on a clock to show impact fast. You’ll leave with a framework to audit what’s there in an afternoon, instead of a week of guesswork.

Technical Scope:

  • No coding or developer support required. The course focuses on marketing logic; audience reasoning, event triggers, and journey mapping not implementation.
  • Destination-agnostic: whether you’re pushing to an inbox, an on-site banner, or a retargeting list, the same audience-building principles apply.

Company Type:

  • Marketing teams and consultancies already running Piwik PRO who are still only using it to report, not to act.
  • Anyone managing a Piwik PRO setup they didn’t build, and need to get up to speed on fast.

Session Structure (9:00–12:00)

  1. Building a Trustworthy Tracking Foundation: Master the setup behind goals and conversions you can actually rely on. We move from wondering whether your numbers are right, to a repeatable framework for spotting the duplicate, missing, or mismatched conversions that quietly undermine every audience built on top of them.
  2. From Raw Data to a Real Audience: A hands-on walkthrough of building your first properly-reasoned audience in Piwik PRO. We’ll map out what separates a vague audience from one that holds up, behaviour, timing, and exclusions, and you’ll build one from scratch, understanding every choice along the way.
  3. The Different Bricks You Can Build: A tour through real Data Activation use cases: an audience of users who stalled mid-onboarding triggering a personalized email, one showing purchase intent triggering an on-site offer, one signaling churn risk triggering a retargeting ad. We’ll map which brick fits which moment in the customer journey, so you can recognize the pattern in your own data.
  4. Turning Data Into Action: Where tracking becomes something visible. We’ll use Piwik’s Funnel Recovery feature to turn a funnel drop-off directly into a live on-site campaign, and map out where Data Activation earns its place versus where your CRM should simply handle it with practical use cases, common pitfalls, and a live exercise applying the framework to your own site.

Every attendee leaves with a Piwik Audience Health Checklist to catch a weak audience before it costs you a campaign, and one Data Activation use case, sketched and ready to build, for the week after the course.

Graduation-cap Graduation-cap Book Here

Brand Experience Mastermind is a part of

30. September – 01 October 2026

About the Brand Leadership Community

Brand Leadership Community (BLC) is a platform connecting the Nordic martech, analytics, and brand experience ecosystem. Founded by Jomar Reyes, BLC is central to fostering collaboration between agencies, brands, and tech partners. Through events like the Agency Leadership Forum and targeted Masterclasses, BLC provides a unique space for leaders to explore how innovation, driven by technology, fuels performance, strategic growth, and mutual success for all within the vendor-brand-agency triangle.