SOFIE HERMANSEN
Chief Marketing Officer, Timelog
Brand Leadership Community
Founding Advisory Group Member
Brand Story Telling (B2B)
Sofie is a digital marketeer most comfortable in the space between strategy and hands-on execution, data and creativity, content and lead generation. Ever since discovering content marketing years ago, it has been her passion.
As an Advisor with the Brand Leadership Community Council, she is eager to share her view on content, strategy and lead generation through numerous articles, lectures, workshops, and classes.
She has been at the agency side for a couple of years but spent most of her career in the B2B IT landscape – always with content marketing, storytelling, and digital strategy as the center point.
Sofie now holds the position as Content Marketing Strategist at TimeLog; a Professional services automation (PSA) platform supporting and optimising the internal processes from deal to cash flow for service organisations.
Featured Video: Sofie spoke at the Brand Leadership Masterminds event in Copenhagen November 2023. In this interview with Jomar, she describes the story behind her talk.