On 30 August 2023, our first Martech Jam Session in Copenhagen brought together some of Copenhagen’s leading minds in Marketing Technology. From leading global brands, agencies and technology vendors this gathering was a forum for knowledge exchange in an evening with powertalks, unconference and peer to peer knowledge sharing.
CRO Masterclass: Improving your Experimentation ROI 27 April 2023 This half-day Masterclass is for everyone who is looking for in-depth insights into the power of Experimentation and how to maximize the ROI of it within your organization:
Google Analytics 4 Masterclass 25-26 April 2023 Universal Analytics (GA3) will stop collecting data on July 1st, 2023. This means that you have to migrate to a different analytics platform as soon as possible.
‘Inbound’ is what marketers refer to as the strategy of creating content and experiences that attract customers. From the customer’s point of view, inbound marketing provides to them some answers and insights of what a brand can deliver.
Anders is an entrepreneurially minded business leader, with experience ranging from starting a new company to portfolio management with Google servicing technology, retail and B2B clients. He is also known for his speaking at events and universities in the areas of data and technology in business.
Influencer marketing has evolved out of the explosion of social media, particularly with Facebook, Instagram and most recently Tik Tok. Some members of these networks have gained the reputation of having expert knowledge or influence from their followers, making these members a channel for brands to influence their product or service.
The COVID 19 pandemic of 2020 brought on a profound socio-economic impact to the entire world. Not only have businesses been forced to change in their approach but the term customer engagement is quickly evolving with customer expectations shifting, necessitating more intelligent customer interactions.
Our ‘Leadership & Digital Culture’ webcast episode opened up the discussion around the state of digital maturity of both companies and the leadership. Our Advisory Group speakers did not get a chance to answer the questions submitted by the live audience. Emine, was kind enough to answer these questions afterwards from Stockholm, Sweden.