I have known about Conversionboost for many years, particularly through the analytics community, and I met Ole Gregersen at Web Analytics Wednesday Copenhagen long before I attended the conference myself.
In the lead-up to Web Analytics Wednesday Copenhagen, I had the opportunity to speak with Luiza de Lange, Head of CRO at LeoVegas. What followed was not just a conversation about conversion rates or analytics implementation, it was a reflection on leadership, learning, and the evolving role of experimentation within modern organisations.
This panel session Brand Experience Event explored the future of brand experience in a high inflation economy, and argues the dangers on overfocusing on price.
Austin’s challenges us to rethink how we approach data, focusing less on infrastructure and more on creating meaningful customer connections.
Understanding and optimizing customer interactions have become paramount for brand success in today’s technology driven marketing landscape. At a Superweek TV 2024 panel along with esteemed experts Ton Wesseling, Kelly Wortham, and Matt Gershoff, we delved into the nuances of conversion optimization from a brand owner’s perspective.
Jon Mowat, a seasoned journalist turned marketing expert, brings a wealth of experience and insight to the evolving landscape of content marketing and brand storytelling. Our conversation shed light on the unique journey that led him from the BBC to the forefront of brand storytelling and video marketing.
The digital age continues to have an impact on marketing, where trends emerge, evolve, and sometimes vanish in the blink of an eye, staying ahead of the curve is not just an option; it’s a necessity. Performance marketing has hit the marketing world being seen as being in the opposite corner of brand marketing.
In the midst of uncertain times, when markets fluctuate, consumer behavior is unpredictable, and brand loyalty seems to be on shaky ground, it takes a unique perspective to navigate the challenges and opportunities.
Agency Leadership Forum This new and exclusive gathering of agency minds focuses on sharing and refining the art of being an agency. Diving into industry best practices, fostering collaboration, and exploring the cutting-edge technology trends shaping the future.
