About ‘The Problem With…’ Podcast
“The Problem With…” transcends the conventional podcast—it’s a community-driven exploration of challenges and solutions in the ever-evolving landscape of marketing, content creation, and technology. As the launch date approaches, industry professionals can anticipate a refreshing and insightful addition to their podcast playlists.
The upcoming podcast series from the Brand Leadership Community is a journey into the intricate realms of branding. Delivered with dynamic and engaging conversations, industry insiders Jomar Reyes, Sofie Hermansen, and Nikola Krunik, members of the advisory council, unveil this intriguing podcast that promises to unearth and dissect the often overlooked challenges plaguing these dynamic sectors.
Each episode promises a deep dive into issues, drawing from the insights of councilors specializing in performance marketing, data analytics, storytelling, and more. The podcast aims to be not just a discussion platform but a source of therapeutic relief, offering professionals a space to share and find solace in shared experiences.
Episodes
Masterclass: Data for Scalable Analytics & Marketing
/in Latest Article, Masterclass/by Jomar ReyesIn this masterclass, we move beyond the interface of GA4 or GTM and into the role of the Data Architect. You will learn how to design a professional-grade Tracking Concept that serves as a universal translator between your marketing goals and your raw data warehouse.
eCommerce Masterclass
/in eCommerce, Latest Article/by Jomar ReyesE-Commerce Masterclass 12 March 2026 As digital platforms become increasingly automated, creative quality and customer understanding have become the true performance drivers. Algorithms such as Meta’s evolving optimisation systems now reward creative diversification and relevance, making shallow targeting strategies less effective.
Why understanding your business model matters more than any metric
/in Brand Analytics, Brand Analytics, Latest Article, Superweek 2026/by Editorial OperationsThis was my fourth year hosting Superweek TV, the live studio sessions running alongside the main conference. Due to last minute schedule changes, the panel had to be assembled quickly, on the day I arrived.
Details
Released every 2 weeks from January
Where
All major podcast streaming networks including Spotify, Apple Music and Google Podcasts. Also playable from this website.
Recordings with live audiences to be scheduled.






Jomar Reyes