Brand Analytics Masterminds 12 June 2025

Engage in structured roundtable discussions, hear from our expert panel on brand data strategy, and network over dinner with industry voices including Robert Børlum-Bach (JP/Politiken), Juliana Sawma Hauswirth (IIH Nordic), […]

Digital Maturity as a North Star: How DFDS is Unifying Its Marketing and Tech Teams and Stack

In a planning call for the upcoming Martech Masterminds event, I had the pleasure of speaking with Annika Hallsten, Global Digital Media Manager at DFDS. What began as a routine […]

Martech Masterminds Copenhagen – 21 May 2025

This is The Orchestration Era—where people, platforms, and processes are aligned around the customer, and where every signal can drive strategy, every system can serve the journey, and every team can […]

Martech Jam Session Copenhagen – 13 March 2025

Customer data is at the heart of today’s fast-paced digital economy, but the real challenge lies in harnessing it effectively. The Martech Jam Session event will focus on bridging the gap between technology […]

Building Communities that Matter: Juan Mendoza’s Journey with The Martech Weekly

When I first connected with Juan Mendoza, the founder of The Martech Weekly, it didn’t take long for me to see the parallels between his story and my own journey […]

The Truth About Martech: Why Strategy and Collaboration Matter More Than Tools

At MeasureCamp Malmö 2025, I had the privilege of hosting a panel discussion on a topic that hits close to home—and, I suspect, to many of yours: why so many […]

Beyond the Metrics: Redefining Brand Experience in a Data-Centric World

This panel session Brand Experience Event explored the future of brand experience in a high inflation economy, and argues the dangers on overfocusing on price.

Beyond Data Lakes: How to Turn Big Data into Big Brand Value

Austin’s challenges us to rethink how we approach data, focusing less on infrastructure and more on creating meaningful customer connections.

Transforming Culture, Commerce, and Strategy Through Data: Lessons from coop.dk’s Coop’s Digital Evolution

The article was from Peter Boris Kreilgaard’s keynote talk at the Martech Masterminds event, hosted at Saxo Bank. Peter Boris Krielgaard’s journey at coop.dk exemplifies how data-driven decision-making, combined with […]

Zero-Party Data: A Cross-Functional Imperative for Modern Brands

The Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. […]