Navigating Brand Growth In Uncertain Times

In the midst of uncertain times, when markets fluctuate, consumer behavior is unpredictable, and brand loyalty seems to be on shaky ground, it takes a unique perspective to navigate the challenges and opportunities.

Developing Marketing technology for Brands: Insights from Industry Innovators

Marketing Technology has evolved over recent years to meet the needs of Brands to stay competitive, profitable and innovative. For Superweek TV 2024, I interviewed people behind 3 innovative products in the world of marketing & analytics. I spoke to Marta Saratowicz, Head of Product at IH Nordic, Dennis Golubovskyi, Founder of Stape, and Matt […]

Agency Leadership Forum CPH

Be a part of the Agency Leadership Forum This new and exclusive gathering of agency minds focuses on sharing and refining the art of being an agency. Diving into industry best practices, fostering collaboration, and exploring the cutting-edge technology trends shaping the future.

The Future of Retail: Social Commerce is Here, and Here to Stay

Social commerce is the practice of buying and selling products directly through social media platforms. It combines the convenience of e-commerce with the engagement and influence of social media, allowing users to discover, shop, and make purchases seamlessly within their favorite social networks.

22 Feb: eCommerce Jam Session CPH

Unlocking eCommerce Join us at the eCommerce Jam Session where we unlock the power of technology and data to drive success in the ever-changing digital landscape. As the industry faces new challenges and emerging technologies reshape the way we operate, it’s crucial to build a customer data platform that makes a difference bottom line from […]

Key points from Digital Analytics Documentary Superweek 2023

At Superweek 2023, industry thought leaders discussed the unique challenges facing the data and analytics landscape in the current global scenario. The convergence of geopolitical conflicts, privacy regulations, and the aftermath of the pandemic has created a complex environment that demands a reevaluation of how we approach data.

TPW S01 E01 Podcast: The Problem With… Performance Marketing

About Performance Marketing For brands it’s known as this Data-driven approach using digital channels, like ads on social media, search engines or banner ads on websites. Performance marketing is said to achieve measurable results, emphasizing accountability, ROI, and real-time optimization for advertisers.

Trailer Episode: Unveiling ‘The Problem With…’ Podcast

Trailer Episode: Unveiling ‘The Problem With…’ Podcast About this Podcast Series “The Problem With…” transcends the conventional podcast—it’s a community-driven exploration of challenges and solutions in the ever-evolving landscape of marketing, content creation, and technology.

Transforming Leadership Behind the Brands

In times of uncertainty and rapid change, today’s brands need to be driven by leaders who are agile, who can evolve with change, in order to stay relevant, survive and thrive. Our head of our ‘Leadership of the Future’ section, Eminé (Emi) Olausson Fourounjieva, shares her expertise as a Transformational Coach and her extensive leadership […]

Brand Story Telling Talk by Sofie Hermansen

Brand Story Telling This talk explores the power of brand story telling some of the techniques that brands should engage with. Sofie is a CMO highly experienced in content marketing and building a brand’s story narrative. This is her keynote talk a the Brand Leadership Masterminds event in Copenhagen November 2023.