Engage in structured roundtable discussions, hear from our expert panel on brand data strategy, and network over dinner with industry voices including Robert Børlum-Bach (JP/Politiken), Juliana Sawma Hauswirth (IIH Nordic), […]
In a planning call for the upcoming Martech Masterminds event, I had the pleasure of speaking with Annika Hallsten, Global Digital Media Manager at DFDS. What began as a routine […]
This is The Orchestration Era—where people, platforms, and processes are aligned around the customer, and where every signal can drive strategy, every system can serve the journey, and every team can […]
Customer data is at the heart of today’s fast-paced digital economy, but the real challenge lies in harnessing it effectively. The Martech Jam Session event will focus on bridging the gap between technology […]
When I first connected with Juan Mendoza, the founder of The Martech Weekly, it didn’t take long for me to see the parallels between his story and my own journey […]
At MeasureCamp Malmö 2025, I had the privilege of hosting a panel discussion on a topic that hits close to home—and, I suspect, to many of yours: why so many […]
This panel session Brand Experience Event explored the future of brand experience in a high inflation economy, and argues the dangers on overfocusing on price.
Austin’s challenges us to rethink how we approach data, focusing less on infrastructure and more on creating meaningful customer connections.
The article was from Peter Boris Kreilgaard’s keynote talk at the Martech Masterminds event, hosted at Saxo Bank. Peter Boris Krielgaard’s journey at coop.dk exemplifies how data-driven decision-making, combined with […]
The Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. […]
