Analytics.dev 17 March 2027

Event Overview A code-first evening event designed for technical digital analysts, implementation specialists, and data engineers. Explore real-world solutions in tagging, tracking, cloud infrastructure and analytics engineering shared by those building and deploying them.

Brand Analytics Masterminds 4 June 2026

Event Overview A strategy-first gathering designed for senior analytics leaders, CMOs, and digital directors. Explore high-level solutions in data orchestration, digital maturity, and organizational culture shared by those leading transformation at global brands.

Web Analytics Wednesday CPH – 3 June 2026

Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for leading analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance.

Agency Leadership Forum II – 10 April 2025

Event Overview The Agency Leadership Forum is an exclusive gathering designed to foster collaboration, share industry best practices, and explore the evolving dynamics between agencies, software vendors, and brands.

Why understanding your business model matters more than any metric

This was my fourth year hosting Superweek TV, the live studio sessions running alongside the main conference. Due to last minute schedule changes, the panel had to be assembled quickly, on the day I arrived.

Analytics.dev 29 April 2026

Event Overview A code-first evening event designed for technical digital analysts, implementation specialists, and data engineers. Explore real-world solutions in tagging, tracking, cloud infrastructure and analytics engineering shared by those building and deploying them.

Why Conversionboost Matters for Experimentation Driven Brands

I have known about Conversionboost for many years, particularly through the analytics community, and I met Ole Gregersen at Web Analytics Wednesday Copenhagen long before I attended the conference myself.

Scaling Smarter: 5 Lessons Learned from our expert Panel

At Web Analytics Wednesday in Copenhagen, I had the chance to moderate a panel with three strong voices in the field: Astrid Illum, Product Leader at TV2 Denmark, Martin Madsen, Global Analytics & Measurement Officer at UNHCR, and Rasmus Harsaae, Business Analyst at Pandora. Together, we explored what it really means to make it work, […]

Modelling the Unknown: A Practical Guide to Synthetic Data in Modern Analytics

“Is it real, or is it made up?” This was the question posed by Fredric Lundgren at the June 11, 2025 Web Analytics Wednesday in Copenhagen, where he led an audience of analytics professionals through the nuanced world of synthetic data. As the Data & Machine Learning Team Lead at INGKA, Lundgren is no stranger […]

Built On Connections: How Supermetrics and Evan Kaeding turn relationships into results

At Web Analytics Wednesday Copenhagen, Supermetrics’ Evan Kaeding offered more than a sponsor talk. He delivered a blueprint for how careers and companies scale the same way: by building the right connections, between people and between data.