Analytics.dev 29 April 2026

Event Overview A code-first evening event designed for technical digital analysts, implementation specialists, and data engineers. Explore real-world solutions in tagging, tracking, cloud infrastructure and analytics engineering shared by those […]

Why Conversionboost Matters for Experimentation Driven Brands

I have known about Conversionboost for many years, particularly through the analytics community, and I met Ole Gregersen at Web Analytics Wednesday Copenhagen long before I attended the conference myself.

Scaling Smarter: 5 Lessons Learned from our expert Panel

At Web Analytics Wednesday in Copenhagen, I had the chance to moderate a panel with three strong voices in the field: Astrid Illum, Product Leader at TV2 Denmark, Martin Madsen, […]

Modelling the Unknown: A Practical Guide to Synthetic Data in Modern Analytics

“Is it real, or is it made up?” This was the question posed by Fredric Lundgren at the June 11, 2025 Web Analytics Wednesday in Copenhagen, where he led an […]

Built On Connections: How Supermetrics and Evan Kaeding turn relationships into results

At Web Analytics Wednesday Copenhagen, Supermetrics’ Evan Kaeding offered more than a sponsor talk. He delivered a blueprint for how careers and companies scale the same way: by building the […]

Review Web Analytics Wednesday CPH 20250924 WAW CPH

Web Analytics Wednesday in Review Looking back at the recent Web Analytics Wednesday in Copenhagen, it’s clear that this was one of our most dynamic and community-driven events yet.

From Analytics to Experimentation: How Luiza de Lange Built a Career Bridging Data and Business

In the lead-up to Web Analytics Wednesday Copenhagen, I had the opportunity to speak with Luiza de Lange, Head of CRO at LeoVegas. What followed was not just a conversation […]

Digital Maturity as a North Star: How DFDS is Unifying Its Marketing and Tech Teams and Stack

In a planning call for the upcoming Martech Masterminds event, I had the pleasure of speaking with Annika Hallsten, Global Digital Media Manager at DFDS. What began as a routine […]

Martech Jam Session Copenhagen – 13 March 2025

Customer data is at the heart of today’s fast-paced digital economy, but the real challenge lies in harnessing it effectively. The Martech Jam Session event will focus on bridging the gap between technology […]