Entries by Editor Brand Leadership Community

Conversation with David Meerman Scott: Fanocracy Book

Brand Leadership Community Conversation with David Meerman Scott A Wall Street Journal bestselling author, international speaker and advisory board member David’s book “The New Rules of Marketing & PR” sold over 400,000 copies and is now in its 7th edition. His lastest book “Fanocracy: Turning Fans into Customers and Customers into Fans” (co-written by him […]

What is Influencer Marketing? Q&A with Mikkel Malesa

Influencer marketing has evolved out of the explosion of social media, particularly with Facebook, Instagram and most recently Tik Tok. Some members of these networks have gained the reputation of having expert knowledge or influence from their followers, making these members a channel for brands to influence their product or service.