JEN BROWN
Senior Director, EMEA Marketing
GoTo
Founding Advisory Group Member
Jen is a marketing leader with 20+ years experience in the technology sector; driving demand generation initiatives and market awareness for leading technology providers including; Netgear, Trend Micro, webtrends and Tealium.
Jen is now a Regional Marketing Director at Sprinklr; an enterprise platform to manage all digital customer experiences. She brings a diverse perspective, derived from experience across both B2B & B2C inbound marketing. Like many regional marketers, Jen is a generalist with additional extensive experience in inbound marketing, including SEO, ecommerce, partner marketing and account based marketing (ABM). Jen’s core beliefs are in audience first marketing: Understanding the characteristics, demographics and extent of the audience first, and then determining the best channels and context to reach them.
Featured Video: Christina explains here thoughts on where and how the eCommerce department needs to be structured and resourced in an organisation.
Skills
#Data & Analytics, #Paid Media Online, #eCommerce, #SEO, #User Experience, #Marketing Strategy, #Events, #Channel Marketing
