Founding Advisory Group Member
Jen is a marketing leader with 20+ years experience in the technology sector; driving demand generation initiatives and market awareness for leading technology providers including; Netgear, Trend Micro, webtrends and Tealium.
Jen is now a Regional Marketing Director at Sprinklr; an enterprise platform to manage all digital customer experiences. She brings a diverse perspective, derived from experience across both B2B & B2C inbound marketing. Like many regional marketers, Jen is a generalist with additional extensive experience in inbound marketing, including SEO, ecommerce, partner marketing and account based marketing (ABM). Jen’s core beliefs are in audience first marketing: Understanding the characteristics, demographics and extent of the audience first, and then determining the best channels and context to reach them.
Featured Video: Christina explains here thoughts on where and how the eCommerce department needs to be structured and resourced in an organisation.
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