The Brand Analytics Festival is a multi-day gathering held each June in Copenhagen, designed to bring together professionals in brand, marketing, analytics, and digital experience from across the Nordics and beyond.

Anchored around MeasureCamp Copenhagen, the festival includes a variety of events such as Web Analytics Wednesday, Brand Analytics Masterminds, Amplitude Wizard Bar, and the Brand Analytics Jam Session.

The atmosphere is informal, inclusive, and highly collaborative—designed for learning, networking, and elevating the practice of data-informed brand leadership. This is the inaugural edition of the festival, offering volunteers the opportunity to help shape its very first year.

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1. Vision and Purpose

The unique experience of being part of the first-ever Brand Analytics Festival makes this volunteer opportunity both exciting and meaningful. This event will not only influence the direction of the industry but also serve as a catalyst for many careers, creating opportunities, visibility, and meaningful connections that could shape the future paths of attendees and crew members alike.

As the festival launches in Copenhagen, this crew plays a critical role in shaping not just the logistics of the event, but the energy, community, and impact it will leave behind. The purpose of the volunteer crew is to help deliver a welcoming, well-organised, and memorable experience for all attendees, while also gaining hands-on exposure to a multi-day professional event.

Volunteers are immersed in a dynamic environment that connects them with peers, mentors, and leaders in brand, marketing, and analytics. It’s an opportunity to grow skills, build relationships, and contribute to something that is both community-driven and future-facing, a foundation for what the Brand Analytics Festival will become in years to come.

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2. Team Introductions (Highlights)

The success of the Brand Analytics Festival depends not only on planning but on the collaboration, communication, and support shared within the crew. Being part of this team offers a chance to develop real-world life skills—teamwork, adaptability, and problem-solving—that are vital across every career path. By working together, helping one another, and maintaining an open and respectful dynamic, volunteers gain far more than experience—they become part of a lasting network that encourages growth and leadership.

• Corie Tilly: Digital Analytics Engineer at IIH Nordic and alumna of IHM Business School. Former Head of the Next Generation section at BLC and co-founder of WIDA Nordics, a non-profit that empowers women in data and analytics. Corie is a familiar face at MeasureCamp Copenhagen and brings deep experience and leadership to the volunteer team.
• Dalavan Thamhaksa: Currently studying frontend development. Formerly worked at ICA in business analysis and controlling. Also co-founded a small restaurant. Brings broad business experience and a strong interest in community building and digital skills.
• Galina Shahova (Operations Lead): Based in Skåne, Sweden. Data analytics student at IHM Malmö and event manager/content creator for BLC. Experienced in volunteering and attending MeasureCamp across Europe, and deeply involved in operational aspects of the festival.
• Husna Hamisi, MSc: With a background in sustainability and supply chain risk assessment, Husna is Microsoft-certified in data analytics (PL-300 and PL-900). She’s passionate about bridging analytics and sustainability strategy and sees this experience as a way to deepen her impact and network.
• Irini Vasilopoulou: Holds an MSc in Brand Management from Lund University. Currently working part-time at H&M Home and has experience as a media planner and digital marketer. Irini is looking to expand her network and knowledge of tech-enabled marketing in Denmark.
• Iryna Gotovusha: Galina’s classmate, studying Digital Analytics at IHM. Active as a student ambassador for women-in-data groups in Sweden. Works as a Marketing and Content Analyst at a recruitment firm supporting newcomers to Sweden.
• Jesper Saugmann Wimmer: Based in Copenhagen with a background in business and analytics. Attended Martech Masterminds and is contributing while between roles. Father of two, bringing seasoned industry experience and curiosity for the analytics community.
• Jomar Reyes: Founder of the Brand Leadership Community and organiser of MeasureCamp Copenhagen since 2017. Based in Denmark and originally from Australia, he has worked with companies including IBM, AC Nielsen, Saxo Bank, and IIH Nordic. Jomar is passionate about building inclusive, knowledge-sharing communities that empower both new and experienced professionals. Through the Brand Leadership Community, it is Jomar’s mission to create the kind of community, support, and growth network that he wishes he had access to throughout the various stages of his own career.
• Mathias Molina: Frontend development student from Malmö with a background in IT project management. New to the analytics space but eager to get involved and learn more about the event and its audience.
• Weslee Truong: Master’s student in Marketing at Lund University. Passionate about building connections and learning from others, Weslee brings energy and a collaborative mindset to the team.
• Yasin Bachi Bensaad: Currently studying at Jensen Yrkeshögskola. Newly joined the crew and adds to the strong presence of frontend and tech-focused volunteers helping bridge design, development, and user experience.

Senior Organisers
Steen Rasmussen: Co-founder of IIH Nordic and long-time champion of Web Analytics Wednesday, Steen brings over 16 years of community-building experience to the event. He will play a leading role in hosting and speaker support throughout the festival.

Robert Børlum-Bach: Data strategy expert and founder of JP/Pol, Robert will be speaking during the Masterminds event and supporting programming across the festival.

Milo Bengtsson: Contributing both onsite and remotely, Milo brings fresh energy and perspective to the operations team, helping to support coordination across multiple events with technical skills for online presence.

Freja Eilertzen: Social media lead for the Brand Analytics Festival, Freja will be on-site for Thursday’s event and coordinating content capture and sharing during the festival.

Juliana Jackson: Supporting remotely in the lead-up to the event, Juliana has helped drive visibility across BLC channels and is an experienced voice in the analytics and martech community.

Nicola Strand: Working closely with Juliana, Nicola has co-managed Measurecamp Copenhagen social media promotion for the festival in the lead-up to the event, ensuring broad reach and consistent storytelling.

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3. About the Festival

• Overview of the Brand Analytics Festival 2025, held from 11–15 June, including:
  • Web Analytics Wednesday
  • Brand Analytics Masterminds
  • Amplitude Wizard Bar
  • Brand Analytics Jam Session
  • MeasureCamp Copenhagen
  • Farewell Brunch (Fabricio’s Brunch)

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4. Roles, Shifts & Logistics

• Shift allocations are outlined in a shared Google Sheet.
• Responsibilities include check-in, name tags, setting up rooms, timekeeping, speaker assistance, catering support, and event wrap-up.
• Morning briefings will clarify daily duties and logistics.
• Galina will be the main point of contact for the crew on-site.
• Volunteers will assist with the setup and top-up of catering throughout the festival. This includes arranging breakfast pastries, lunch deliveries from Emmerys, and evening meals.
• Evening food will be delivered to Kulturhuset Islands Brygge where the afterparty will be held.
• Set-up and clean-up teams will be assigned for both primary venues (Galina to co-ordinate): Kulturhuset Islands Brygge and MeasureCamp at Aller Media.
• Responsibilities include check-in, name tags, setting up rooms, timekeeping, speaker assistance, and event wrap-up.
• Morning briefings will clarify daily duties and logistics.
• Galina will be the main point of contact for the crew on-site.

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5. Reimbursement for Travel

• Volunteers travelling from Malmö/Sweden will be reimbursed for train tickets.
• Volunteers should send receipts, full names, and banking info directly to Galina (not via shared documents).
• Reimbursements will be handled manually post-event by the BLC bookkeeper.

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6. Practical Guidelines

• Dress Code: Comfortable and casual; venues can get hot.
• Speaker Support: Volunteers are expected to greet, assist, and encourage speakers—especially in small or under-attended sessions.
• Photography: Volunteers are encouraged to take photos for community documentation. A shared drive will be available.
• Session Flow: Volunteers should help manage time strictly and politely guide session transitions.

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7. Event Info & Tools

• Link to the Brand Analytics Festival Project Charter.
• Each session listing includes practical info like timing, location, and setup tasks.
• Volunteers will receive calendar invites based on their confirmed shifts.

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8. Closing Notes

As we prepare for the very first Brand Analytics Festival, we want to take a moment to reflect on just how meaningful it is to have each of you as part of this journey. This festival is not just a series of events, it is a collective effort to create something inspiring, welcoming, and impactful for everyone involved.

To all of you who have chosen to give your time, energy, and spirit, thank you. Your willingness to contribute, support one another, and show up for the community is what makes this festival truly special. We hope you walk away from this experience not just with new knowledge, but with new connections, confidence, and a deeper sense of belonging.

On behalf of the broader Brand Leadership Community, thank you for playing an important role in shaping this moment.

We are excited to see the community grow with you and because of you.

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