Insights

Zero-Party Data: A Cross-Functional Imperative for Modern Brands

November 12, 2024/0 Comments/in Brand Analytics, Brand Analytics, Digital Marketing, Future of Marketing, Latest Article/by Jomar Reyes

The Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. […]

The Agency Built on Data and Creativity: How Helium Became a Leader in Personalisation

October 13, 2024/0 Comments/in Jomar, Latest Article, Martech, Martech, Uncategorized/by Jomar Reyes

In October 2024, I found myself back in Australia, not just to reconnect with family but to reestablish ties with old friends and colleagues who have become integral parts of […]

The Power of 1st Party Data Fueling Brand Growth

September 24, 2024/0 Comments/in Brand Analytics, Brand Analytics, Latest Article/by Jomar Reyes

The panel of marketing and data experts gathered to tackle one of the most pressing issues in the modern digital landscape: how to leverage 1st party data for long-term brand […]

How Matthew Brandt is Revolutionizing Data Analytics

September 20, 2024/0 Comments/in Brand Analytics, Brand Analytics, Latest Article/by Editor Brand Leadership Community

Few individuals have made the leap from hospitality to data science as successfully as Matthew Brandt, a decision science expert who is shaking up the way companies approach data-driven decision-making.

Review of Web Analytics Wednesday CPH 25 Sep 2024

September 20, 2024/0 Comments/in Events, Latest Article, Past Events, Web Analytics Wednesday CPH/by Jomar Reyes

Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance. This […]

The eCommerce CMO of Tomorrow

September 17, 2024/0 Comments/in eCommerce, Future of eCommerce, Latest Article/by Jomar Reyes

No longer confined to traditional marketing silos, the eCommerce CMO of tomorrow is expected to be a multifaceted leader, seamlessly blending creativity, data-driven decision-making, and strategic business acumen.