Programme:
14:50
Doors Open & Registration
Welcome at Brand Experience Masterminds
15:20
Setting the stage
Steen Rasmussen & Jomar Reyes, Co- founders Brand Leadership Community
A welcome and opening to get tracking and creating a room for connecting people.
15:40
Panel Discussion moderated by Julianna Hauswirth
Beyond Campaign Metrics: Measuring Brand Impact
with Matz Lukmani & Matthew Niederberger
How do today’s brands turn creativity, content, and measurement into stronger, more memorable brand experiences? This panel will explore what it really takes to understand which stories resonate, which ads move people, and which content creates impact, as well as how teams can move from scattered campaign data to trusted insights that guide better creative and strategic decisions.
16:10
A new generation of Martech Magic
Matthew Niederberger, Martech Therapy
Martech promises magic, but too often delivers more complexity instead. This talk explores what a new generation of Martech could look like and how businesses can create technology ecosystems that genuinely support better customer experiences.
16:25
Between a rock and a marketing place - the changing role of data in experience
Matz Lukmani, AI & Analytics Leader, Independent
As customer experiences become more connected, the role of data is changing. This talk explores how organisations can move beyond simply measuring performance and use data to shape more relevant experiences, while navigating the growing tension between customer expectations, business priorities and technology.
16:40
Coffee Break
16:55
The Data Foundation Behind the Next Creative Leap
Birgitte Jöhncke, CEO Accutics/ Ex-Google
AI is no longer just changing how brands create content. It is redefining how they design, deliver, and measure every brand experience. The real opportunity is not simply to produce more. It is to create interactions that feel sharper, more personal, more relevant, and more alive at every touchpoint.
In this session, Birgitte will explore how better tagging, connected data, and smarter marketing infrastructure can unlock the next generation of AI-powered content creation, agentic workflows, intelligent personalization, and high-impact customer journeys.
17:10
The AI Advantage is Organisational: How data, ownership and leadership turn AI into commercial capability
Peter Hestbæk, SVP Growth & Paid Media, Matas
AI advantage does not come from technology alone. This Power Talk explores how clear ownership, strong data foundations and the right leadership can turn AI from an experiment into a commercial capability that creates real business value.
17:25
Breakout Session
18:05
Dinner & Networking
Continue the conversation over dinner
19:00
Not in Kansas anymore: from e-commerce to the games industry
Héctor P. Martínez, Business Intelligence Manager, IO Interactive
Video games have grown into a massive industry that generates higher revenue than film and music. Over the years, it has developed its own channels to allow developers to build and reach their audiences.
In this presentation, I will talk about my experience coming into the games industry after 8 years working on e-commerce, marketing and web analytics. In particular, I will talk about how I landed in the middle of IO Interactive releasing their first 007 game, and how data helped in a successful launch
19:15
The end is the beginning
Steen Rasmussen, co-founder BLC, co-founder IIH Nordic,pirat, fixer, innovator
Picking up the pieces from the day adding some reflection and hopefully inspiring action.
19:30
Drinks & Networking
Meet speakers, partners and fellow leaders
