Event in Review

The first Brand Leadership Masterminds Conference in Copenhagen gathered accomplished and ambitious Directors and C-Level Executives both on the stage and in the audience.

16 November 2023 will be remembered with the storm that flooded one of the Copenhagen underground Metro lines, but this only delayed a few attendees and speakers.

Event Partner

Vox Pops

We spoke to some of our speakers and attendees to ask what their key take aways were from the event.

Subscription members can view these insightful interviews. Sign up for free by playing one of the videos.

Daniel Svard – Velux
Anders Lykke – Precis Digital
Sofie Hermansen – Timelog
Steen Rasmussen – IIH Nordic
Robert Johnson – IIH Nordic
Thomas Wilson – Channable
Olga Safonova – Workday
Holger Wilcks – DNA Headhunters
Carsten Rose Lundberg – Dansk Erhverv
Edward Fowler – Better Collective


16:00 Doors Open

16:30 Welcome: Stijn, Jomar & Edward

16:45 Introduction activities, your insights

17:05 Transformational Growth – 3 Pitfalls to avoid Stijn Ceelen – Head of C-Suite Section – BLC

17:25 Future of Brand Storytelling in the Digital Age Sofie Hermansen – Timelog CMO See Talk here

17:45 Peer to Peer Break out sessions

18:20 Data and Brand Equity Daniel Svard – Velux Director / Director Data, Analytics & CX Performance

18:40 Achieving Optimal Agency Partnerships Anders Lykke – Precis Digital / CEO Precis Denmark

19:00 Big Break

19:40 Panel: Commercial AI for the future / Steen Rasmussen, Christina Elmark & Edward Fowler

20:10 Brand Growth in Uncertain Times Heidi Ahlefeldt-Laurvig – CS Medica / Chief Marketing Officer

20:50 Closing Words – Drinks

21:30 Thanks & Goodnight

Photo Journal


Stijn Ceelen

Seasoned & results-driven C-level leader in Banking & WealthTech | Managing Director | CEO

Daniel Svard

Director Marketing Analytics – Brand Marketing


Sofie Hermansen

Chief Marketing Officer


Heidi Ahlefeldt-Laurvig

CS Medica

Anders Lykke

CEO – Denmark

Precis Digital


Steen Rasmussen


IIH Nordic

Christina Elmark

Head of eCommerce Section

Brand Leadership Community

Edward Fowler

Head of Martech

Better Collective

Jomar Reyes

Brand Leadership Community

About the Brand Leadership Masterminds

The Challenges

This event delved into the strategies used by brand leaders to maintain a keen awareness of shifting market dynamics, customer sentiments, and the ever-evolving competitive landscape.

It emphasized the necessity for adaptability and innovation in response to changing consumer preferences and emerging opportunities.

Technology behind tomorrow’s leading brands

The format of this event delivers a combination of talks, panels sessions and peer to peer discussions. The evening will deliver an in-depth exploration of the pivotal role that technology plays in propelling innovation, streamlining operations, and driving sustainable growth for brands.

Peer to Peer – Knowledge Sharing

Attendees can anticipate engaging conversations, invaluable insights, and actionable takeaways on harnessing cutting-edge technologies to enhance brand performance. Through a dynamic exchange of ideas and experiences, this forum is poised to equip industry leaders with the knowledge and strategies needed to lead their brands into a future defined by agility, innovation, and sustained success.