Steen Rasmussen

Director of Data Innovation
IIH Nordic

Brand Leadership Community

Founding Advisory Group Member
Brand Analytics – Community Head

Steen Rasmussen is a director of data innovation at IH, where he’s spent the last 20 years mastering data and analytics. As Head of the Brand Analytics Group, he leads cross-functional teams in turning raw data into clear, actionable insights that power brand growth.

A true community architect, Steen has built and scaled analytics networks for over 20 years, from Fortune 500 internal user groups to the Brand Leadership Community’s global peer circles. His practical frameworks for governance and change management have driven tool adoption up to 30%, delivering measurable business impact.

A sought-after international speaker, Steen regularly presents at conferences worldwide on topics like community-driven analytics adoption, data governance, and change management.
See Steen on LinkedIn

Skills

Featured Video: Steen Rasmussen and experts discuss the future of customer journeys, data integration, and the importance of trust and ethics in creating personalized, seamless experiences across online and offline channels.

#Data & Analytics, #Community Builder, #Consultant

Introduction from Steen Rasmussen

I am passionate about creating data-driven communities that empower people to learn, share, and drive real business impact. I believe that when practitioners collaborate around analytics, adoption soars and organizations become truly insight-led. I’m creative, optimistic, collaborative, humble, and always looking ahead to what’s next in community and data.

I thrive on solving complex challenges and designing scalable frameworks that stick. Fast-paced, dynamic environments energize me because digital growth and community engagement go hand in hand. I’ve partnered with both B2B and B2C brands, and since 2010 I’ve focused on architecting global analytics communities from headquarters out to frontline teams.

I’ve built communities around both physical deployments and an expanding array of digital offerings, software platforms, interactive masterclasses, and online forums. I’ve overseen every element of the e-business lifecycle: from designing and launching new portals, architecting data strategies, and planning omni-channel campaigns on Google Analytics and Ads, to managing community operations, user onboarding, payment solutions, SEO, and customer support. I’m always curious about emerging technologies and continually expanding my network to keep communities thriving and future-ready.

Recent

Events from Steen

Brand Analytics Jam Session

Held recently, this high-energy, high-engagement event was held at IIH Nordic.

The highly interactive session featured panel sessions, peer-to-peer networking, and power talks, with the purpose to connect, share knowledge, and collaborate with industry experts and peers. Steen Rasmussen (IIH) & Nikola Krunic (Saxo Bank) opened the event, with power talk speakers Ian Murphy (Lytics), Theis Johan Nielsen (TwentyThree), Amplitude (Niklas Fogander), and Julia Sergeeva (Famly). Panel session topics included optimizing relations and delivering value.

See event here

A group of professionals attending a Brand Analytics Jam Session in Copenhagen. The room features round tables with attendees, a projector screen displaying the event title, and speakers seated at the front.

A panel discussion at the Brand Analytics Jam Session in January 2025.

Web Analytics Wednesday
By the Brand Analytics Group
25 September 2024

Web Analytics Wednesday

Web Analytics Wednesday Copenhagen (WAW CPH) has been run every year since 2008. It is now run twice yearly on the last Wednesdays of April and September. Together with IIH Nordic, the Brand Leadership Community produces this event with international speakers from leading global brands.

The latest WAW took place and we were joined by speakers Frederik Werner (MohrStade), Michael Aagaard (Top rated CRO keynote speaker), Michael Pirker (Jentis), Lytics (Iain Murphy), Danielle Duncan (Red Bull), Tommi Palasvirta (IIH Nordic), Mads-Emil Sykora Larsen (Bmetrics), Matthew Brandt (Well Gesundheit AG), and Nikola Krunic (Saxo Bank). Among them, topics ranged from AI, cognitive psychology, server-side tracking, CDP, and learnings from analytics consultants.

See latest event here

See all WAW events here

Jonas Velander (Extellio) gives his talk at Web Analytics Wednesday CPH on April 24 2024

Featured

Video

Why Customers Do Not Care About Your Data, Steen Rasmussen

Rewind & Play

Steen Rasmussen presented “Why Customers Do Not Care About Your Data” at the MIT CDOIQ Nordic Symposium.

Steen is a Specialist at IH Nordic and Head of the Brand Analytics Group at BLC, with over 20 years of analytics community development and strategic consultancy experience.

Running Time: 29:36

Bookings

Steen is available as a speaker, advisor & masterclass trainer. Visit www.steen.fyi

or contact jomar@brandleadership.community for booking details, pricing and availability.

Steen Rasmussen

Skills

Introduction from Steen Rasmussen

Recent

Events from Steen

Brand Analytics Jam Session

Web Analytics Wednesday

Web Analytics Wednesday

Featured

Video

Why Customers Do Not Care About Your Data, Steen Rasmussen

Rewind & Play

Bookings

About BLC

CONTACT

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