• Building People-Centric Communities that transform Organizations

    Expert community development and analytics consulting with Brandleadership Community-helping brands foster collaboration, drive adoption, and unlock the power of their data.

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Why this Community?

The community for the professionals behind the leading brands of today and tomorrow.

Introducing BLC Consultancy

At the heart of the Brand Leadership Community lies a unique consultancy practice led by Jomar Reyes and supported by the 62 Brand Leadership Community advisors from the board. 

Together they create the right team to bridge the gap between strategic vision and flawless execution, empowering brands and professionals to build strategic, practical and operational communities around their users and stakeholders in any industry. 

Our Community Services

Community Audit

We assess your community’s health, engagement, and effectiveness, providing actionable insights for improvement.

Community Enhancement

We refine your community’s structure, content, and interaction models to increase member value and engagement.

Community Growth

We create strategies to expand your community, attract new members, and increase participation rates.

Community Development

We build foundational community frameworks that ensure long-term success and sustainable growth.

Community Management

We provide ongoing management services to keep your community engaged, healthy, and continuously evolving.

Community Engagement

We design strategies that drive active participation and foster meaningful conversations within your community.

BLC’s Consultants

Steen & Jomar , The ultimate Community Developer Duo

Jomar Reyes 2025

Jomar Reyes

  • Founder / Community Services Specialist – Brand Leadership Community
  • 10 years of Analytics Community Development
  • Musician and Producer
Nikola Krunic

Nikola Krunic

Profile photo of Christina Elmark, head of eCommerce at Brand Leadership Community

Christina Elmark

Stijn Ceelen

Stijn Ceelen

Eddie May

Eddie May

Steen Rasmussen

Steen Rasmussen

Emine Olausson

Emine Olausson

The Advisory Board

  • 62 Directors, Managers, and specialists from Client-agencies and vendor-side.
  • Active and dedicated members of both professional and privated communities
  • Diverse and versatile styles, engagement and input.

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BLC

Community Events

Brand Analytics Jam Session

Held recently, this high-energy, high-engagement event was held at IIH Nordic.

The highly interactive session featured panel sessions, peer-to-peer networking, and power talks, with the purpose to connect, share knowledge, and collaborate with industry experts and peers. Steen Rasmussen (IIH) & Nikola Krunic (Saxo Bank) opened the event, with power talk speakers Ian Murphy (Lytics), Theis Johan Nielsen (TwentyThree), Amplitude (Niklas Fogander), and Julia Sergeeva (Famly). Panel session topics included optimizing relations and delivering value.

See event here

A group of professionals attending a Brand Analytics Jam Session in Copenhagen. The room features round tables with attendees, a projector screen displaying the event title, and speakers seated at the front.

A panel discussion at the Brand Analytics Jam Session in  January 2025.

Web Analytics Wednesday

Web Analytics Wednesday Copenhagen (WAW CPH) has been run every year since 2008. It is now run twice yearly on the last Wednesdays of April and September. Together with IIH Nordic, the Brand Leadership Community produces this event with international speakers from leading global brands.

The latest WAW took place recently.We were joined by speakers Frederik Werner (MohrStade), Michael Aagaard (Top rated CRO keynote speaker), Michael Pirker (Jentis), Lytics (Iain Murphy), Danielle Duncan (Red Bull), Tommi Palasvirta (IIH Nordic), Mads-Emil Sykora Larsen (Bmetrics), Matthew Brandt (Well Gesundheit AG), and Nikola Krunic (Saxo Bank). Among them, topics ranged from AI, cognitive psychology, server-side tracking, CDP, and learnings from analytics consultants.

See latest event here

See all WAW events here

Jonas Velander (Extellio) gives his talk at Web Analytics Wednesday CPH on April 24 2024