Introducing Eddie May

A Chat with Eddie May, Head of ‘Community 4 Brand’ Section The power of community is being reinvented for brands that understand the deeper value of building brand relationships with its customers and beyond. People that drive this vision within a brand are not easily found, and when I came across Eddie May as the […]

Conversation with David Meerman Scott: Fanocracy Book

Brand Leadership Community Conversation with David Meerman Scott A Wall Street Journal bestselling author, international speaker and advisory board member David’s book “The New Rules of Marketing & PR” sold over 400,000 copies and is now in its 7th edition. His lastest book “Fanocracy: Turning Fans into Customers and Customers into Fans” (co-written by him […]

The Evening Richard Branson Interrupted my Dinner Party

The mood was set, and the most amazing dinner for 14 people was served. The centrepiece dish being American beef ribs smoked for 8 hours on a low heat, Italian wine – Amorosa red, flanked with its daughter wine Ripasso and great company. I excused myself from the table to go and ‘powder my nose’, […]