A Chat with Eddie May, Head of ‘Community 4 Brand’ Section The power of community is being reinvented for brands that understand the deeper value of building brand relationships with its customers and beyond. People that drive this vision within a brand are not easily found, and when I came across Eddie May as the […]
Analysis to Activation / Empowering Marketing Technology with Data Our Brand Analytics Section presents this forum for professionals behind brands who work with data and the latest in marketing technology. From Customer Data Plaforms, Data Strategy and the activation of data for marketing, innovation and product development, this event brings leaders in the community under […]
Adobe Analytics Masterclass 26 – 27 September 2023 Adobe Analytics is regarded as the most mature Digital Analytics solution on the market. However, as an enterprise-grade tool, its countless number of options and customizations leave it to the analytics teams to ensure the potential is translated into tangible value. At the end, you will have […]
In times of uncertainty and rapid change, today’s brands need to be driven by leaders who are agile, who can evolve with change, in order to stay relevant, survive and thrive. Our head of our ‘Leadership of the Future’ section, Eminé (Emi) Olausson Fourounjieva, shares her expertise as a Transformational Coach and her extensive leadership […]
CRO Masterclass: Improving your Experimentation ROI 27 April 2023 This half-day Masterclass is for everyone who is looking for in-depth insights into the power of Experimentation and how to maximize the ROI of it within your organization:
Data Driven Product Management This event was a forum for data-driven product management, bringing together product managers, data scientists, and industry leaders to explore the latest trends and best practices in data-driven product management and development. The event explored how companies use digital analytics to unlock deep insights into customer behavior and drive product growth. […]
Google Analytics 4 Masterclass 25-26 April 2023 Universal Analytics (GA3) will stop collecting data on July 1st, 2023. This means that you have to migrate to a different analytics platform as soon as possible.
The Analytics Masterminds Session Following the success of the first Masterminds Session in November 2022, the follow up event was hosted at the SaxoBank headquarters in Copenhagen. The main keynote speaker was Frederik Werner (GER) of DHL together with featured ‘masterminds’ from iconic Nordic brands Saxo Bank, Tivoli Gardens and Danfoss.
The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.
‘Inbound’ is what marketers refer to as the strategy of creating content and experiences that attract customers. From the customer’s point of view, inbound marketing provides to them some answers and insights of what a brand can deliver.
