The Inaugural Brand Leadership Connect
Event Overview: Brand Leadership Connect is an evening conference for brand leaders who want to align strategy, technology and execution. Taking place on 11 March from 16:00 to 21:30, the […]
Analytics.dev 29 April 2026
Event Overview A code-first evening event designed for technical digital analysts, implementation specialists, and data engineers. Explore real-world solutions in tagging, tracking, cloud infrastructure and analytics engineering shared by those […]
Why Conversionboost Matters for Experimentation Driven Brands
I have known about Conversionboost for many years, particularly through the analytics community, and I met Ole Gregersen at Web Analytics Wednesday Copenhagen long before I attended the conference myself.
Scaling Smarter: 5 Lessons Learned from our expert Panel
At Web Analytics Wednesday in Copenhagen, I had the chance to moderate a panel with three strong voices in the field: Astrid Illum, Product Leader at TV2 Denmark, Martin Madsen, […]
Modelling the Unknown: A Practical Guide to Synthetic Data in Modern Analytics
“Is it real, or is it made up?” This was the question posed by Fredric Lundgren at the June 11, 2025 Web Analytics Wednesday in Copenhagen, where he led an […]
Built On Connections: How Supermetrics and Evan Kaeding turn relationships into results
At Web Analytics Wednesday Copenhagen, Supermetrics’ Evan Kaeding offered more than a sponsor talk. He delivered a blueprint for how careers and companies scale the same way: by building the […]
Review Web Analytics Wednesday CPH 20250924 WAW CPH
Web Analytics Wednesday in Review Looking back at the recent Web Analytics Wednesday in Copenhagen, it’s clear that this was one of our most dynamic and community-driven events yet.
From Analytics to Experimentation: How Luiza de Lange Built a Career Bridging Data and Business
In the lead-up to Web Analytics Wednesday Copenhagen, I had the opportunity to speak with Luiza de Lange, Head of CRO at LeoVegas. What followed was not just a conversation […]
Review: Web Analytics Wednesday CPH 11 June 2025
Review: WAW-CPH June 2025 – A Powerful Start to the Brand Analytics Festival Web Analytics Wednesday Copenhagen on 11 June 2025 had a clear purpose: to open the very first […]
Digital Maturity as a North Star: How DFDS is Unifying Its Marketing and Tech Teams and Stack
In a planning call for the upcoming Martech Masterminds event, I had the pleasure of speaking with Annika Hallsten, Global Digital Media Manager at DFDS. What began as a routine […]
