This week in Brand Leadership: Week 39 2026
Publication date: 22 September 2026 Reporting window: 15–21 September 2026 Executive overview Who controls the customer relationship when software begins making more of the decisions? This week’s developments bring that question into focus.
The Future of Brand Intelligence: Data, AI and Human Judgment
For MeasureCamp Czechia 2026, I put together a panel on how AI is changing the way we work inviting the panelists, shaping the format and setting the agenda for the discussion. I went into it expecting people to be worried about AI taking their jobs. They weren’t.
Analytics.dev 17 March 2027
Event Overview A code-first evening event designed for technical digital analysts, implementation specialists, and data engineers. Explore real-world solutions in tagging, tracking, cloud infrastructure and analytics engineering shared by those building and deploying them.
Brand Analytics Jam Session
Brand Analytics Jam Session: Data, Decisions, and Unfiltered Insights Copenhagen | 5 June 2026 As the energetic centerpiece of the Brand Analytics Festival 2026, the Brand Analytics Jam Session is designed for the practitioners shaping the future of Nordic brand strategy. Moving beyond standard “sales pitches” and polished corporate slides, this high-impact gathering brings together […]
Brand Analytics Masterminds 4 June 2026
Event Overview A strategy-first gathering designed for senior analytics leaders, CMOs, and digital directors. Explore high-level solutions in data orchestration, digital maturity, and organizational culture shared by those leading transformation at global brands.
Web Analytics Wednesday CPH – 3 June 2026
Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for leading analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance.
Masterclass: Data for Scalable Analytics & Marketing
In this masterclass, we move beyond the interface of GA4 or GTM and into the role of the Data Architect. You will learn how to design a professional-grade Tracking Concept that serves as a universal translator between your marketing goals and your raw data warehouse.
eCommerce Masterclass
E-Commerce Masterclass 12 March 2026 As digital platforms become increasingly automated, creative quality and customer understanding have become the true performance drivers. Algorithms such as Meta’s evolving optimisation systems now reward creative diversification and relevance, making shallow targeting strategies less effective.
Why understanding your business model matters more than any metric
This was my fourth year hosting Superweek TV, the live studio sessions running alongside the main conference. Due to last minute schedule changes, the panel had to be assembled quickly, on the day I arrived.
