Digital Maturity as a North Star: How DFDS is Unifying Its Marketing and Tech Teams and Stack

In a planning call for the upcoming Martech Masterminds event, I had the pleasure of speaking with Annika Hallsten, Global Digital Media Manager at DFDS. What began as a routine […]

Orchestrating Media Strategies: Lessons from Leading E-commerce Minds

If there’s one takeaway from the inaugural eCommerce Masterminds Webcast, it’s this: E-commerce today is less about algorithms and more about alignment. Alignment of brand, tech, customer experience, and above […]

Martech Masterminds Copenhagen – 21 May 2025

This is The Orchestration Era—where people, platforms, and processes are aligned around the customer, and where every signal can drive strategy, every system can serve the journey, and every team can […]

From Software Seller to Strategic Advisor: How Martech Vendors Can Stay Relevant

At the 2025 Agency Leadership Forum, Channable’s Thomas Wilson gave a talk that had the room laughing—but also thinking. Behind the humor was a sharp take on a real issue […]

Agency Leadership Forum Copenhagen 2025

The Agency Leadership Forum is an exclusive gathering designed to foster collaboration, share industry best practices, and explore the evolving dynamics between agencies, software vendors, and brands.

Martech Jam Session Copenhagen – 13 March 2025

Customer data is at the heart of today’s fast-paced digital economy, but the real challenge lies in harnessing it effectively. The Martech Jam Session event will focus on bridging the gap between technology […]

Building Communities that Matter: Juan Mendoza’s Journey with The Martech Weekly

When I first connected with Juan Mendoza, the founder of The Martech Weekly, it didn’t take long for me to see the parallels between his story and my own journey […]

Unlocking the Magic of PR, Communications, and Brand Building: An Interview with Yvette Lim

With over 15 years of experience in PR and communications, Yvette has a wealth of experience across strategic communications and brand building, having worked with many big brands in her […]

The Truth About Martech: Why Strategy and Collaboration Matter More Than Tools

At MeasureCamp Malmö 2025, I had the privilege of hosting a panel discussion on a topic that hits close to home—and, I suspect, to many of yours: why so many […]

Beyond the Metrics: Redefining Brand Experience in a Data-Centric World

This panel session Brand Experience Event explored the future of brand experience in a high inflation economy, and argues the dangers on overfocusing on price.