The marketing technology industry has spent much of the past decade competing on innovation. More features, greater automation, deeper integrations and, increasingly, artificial intelligence have become the foundations of competitive differentiation.
Week 42 – 2026 Reporting window: 7 October – 18 October 2026 The Big Picture: AI Is Changing Marketing’s Operating Model, but Trust and Measurement Remain Critical This week’s developments point to an important transition in marketing leadership: artificial intelligence is moving beyond individual tools and becoming part of how organisations structure teams, manage media […]
A Two-Day Conference Experience Brand Leadership Connect Q3 is a two-day conference experience made up of separate events, masterclasses and specialist sessions, featuring both free and paid formats.
Martech & Web Analytics Wednesday brings together marketers, analysts, technologists and digital leaders to explore the future of marketing technology, customer data, AI and analytics.
For MeasureCamp Czechia 2026, I put together a panel on how AI is changing the way we work inviting the panelists, shaping the format and setting the agenda for the discussion. I went into it expecting people to be worried about AI taking their jobs. They weren’t.
Event Overview A code-first evening event designed for technical digital analysts, implementation specialists, and data engineers. Explore real-world solutions in tagging, tracking, cloud infrastructure and analytics engineering shared by those building and deploying them.
Brand Analytics Jam Session: Data, Decisions, and Unfiltered Insights Copenhagen | 5 June 2026 As the energetic centerpiece of the Brand Analytics Festival 2026, the Brand Analytics Jam Session is designed for the practitioners shaping the future of Nordic brand strategy. Moving beyond standard “sales pitches” and polished corporate slides, this high-impact gathering brings together […]
Event Overview A strategy-first gathering designed for senior analytics leaders, CMOs, and digital directors. Explore high-level solutions in data orchestration, digital maturity, and organizational culture shared by those leading transformation at global brands.
Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for leading analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance.
