Agency Leadership Forum Event - Brand Leadership Community

The Agency Reset: Redefining Success in a New Era of Partnerships

The agency reset is about recognising that the traditional agency model, anchored in project work and static retainers, is faltering.

With economic shifts, client demands, and tool saturation, agencies must redefine success through long-term, resilient partnerships.

This event is for…

Agencies: Founders, directors, and senior leaders who recognise that the old agency model is fading. They want to reshape success by building stronger vendor relationships, expanding consultative services, and future-proofing their revenue streams.

Vendors: Providers of marketing technology or platforms looking for long-term partnerships with agencies. They seek to collaborate more deeply, ensuring their solutions are embedded and promoted as core tools by agency partners.

Brands: Companies seeking agencies that do more than execute—they want partners who bring innovation, stability, and integrated solutions, driven by trusted vendor collaborations.

The take aways…

For Agency Leaders:

Develop enduring vendor partnerships to create stable, recurring revenue.
Expand consultative services to become indispensable to clients.
Build a network of support with peers, vendors, and brands for shared growth.

For Brands:

Find agency partners who offer more than execution—strategic, long-term value.
Benefit from agencies with strong vendor ties for seamless, integrated solutions.
Engage with agencies ready to innovate and lead through partnership.

For Vendors:

Establish lasting alliances with agencies that promote and integrate your technology.
Co-create solutions that deliver real client value.
Strengthen your position in the market by working with agencies that evolve and grow with you.

Date/Time

1 Oct 2026
9:00 – 12:00

Price

2,490 dkk

Location

Central Copenhagen

To be announced

Book Now

Brand Experience Mastermind is a part of

30. September – 01 October 2026

The Agency – Brand – Vendor Ecosystem

Looking Back: Agency Leadership Forum 2025

Michael Laursen (DK)

Nordic Retail Media Product & Data Manager

Elkjøp (Elgiganten)

Michael Laursen is the Nordic Retail Media Product & Data Manager at Elkjøp, where he is helping shape one of the Nordics’ largest retail media ecosystems. Working at the intersection of retail, data, media, and technology, he focuses on building data-driven advertising solutions that create value for both brands and customers across the Nordic region.

With more than 15 years of experience in digital marketing, e-commerce, and retail, Michael has held a variety of leadership roles within Elkjøp and Elgiganten, driving initiatives across performance marketing, digital strategy, customer data, and commercial innovation. His expertise lies in connecting first-party data, retail media, and customer insights to create measurable business outcomes.

A regular speaker at industry events, Michael is passionate about the future of retail media and the growing role of data in shaping customer experiences. He enjoys sharing practical insights that help brands navigate the evolving retail and digital marketing landscape.

Bine Aagard Johanson (DK)

Managing Director, Northern Europe

Jellyfish

Bine Aagaard Johanson is an accomplished digital sales and marketing leader with extensive experience across agencies, technology providers, publishing, and entrepreneurial ventures. Throughout her career, she has helped organizations accelerate growth by combining commercial strategy with digital innovation, customer-centric thinking, and strong leadership.

With a passion for building high-performing teams, Bine is recognized for creating people-first cultures where collaboration, trust, and individual empowerment drive both business success and long-term growth. Her expertise spans digital sales, marketing strategy, business development, and organizational leadership, enabling organizations to navigate change while delivering measurable results.

Known for her energetic and authentic leadership style, Bine is passionate about helping businesses and individuals reach their full potential. She regularly shares her perspectives on leadership, digital transformation, and creating workplaces where people, innovation, and performance thrive together.

Luca Stefanelli (IT)

Senior Digital Project & Program Manager

Independent

Luca Stefanelli is a Senior Digital Project & Program Manager with more than 20 years of experience leading large-scale digital transformation initiatives for global organizations. Passionate about turning strategy into execution, he specializes in bringing together people, processes, and technology to successfully deliver complex programmes that create lasting business value.

Over the course of his career, Luca has held leadership roles across internationally recognized brands, including Pandora and LEGO, where he has led cross-functional digital programmes spanning e-commerce, digital products, and business transformation. His expertise lies in navigating complexity, aligning diverse stakeholders, and building collaborative environments that enable teams to deliver meaningful results.

Known for his people-first leadership style and pragmatic mindset, Luca believes that successful transformation is driven as much by trust and collaboration as it is by technology. He is passionate about helping organizations embrace change while creating digital solutions that make a real impact.

Thomas Wilson (NL)

Community Engagement Manager

Channable

Thomas Wilson is Community Engagement Manager at Channable, where he works closely with e-commerce brands, partners, and industry professionals across the Nordics to foster collaboration, strengthen partnerships, and grow thriving professional communities. In his role, he helps connect businesses with the knowledge, tools, and networks they need to succeed in an increasingly competitive digital commerce landscape.

With a background in business development and a Bachelor’s degree in Hospitality Management from Hotelschool The Hague, Thomas brings a people-first mindset to the world of e-commerce and marketing technology. His experience spans community building, partner engagement, and relationship management, enabling him to bridge the gap between technology providers, agencies, and brands while creating long-term value for all stakeholders.

Passionate about knowledge sharing and meaningful connections, Thomas regularly engages with professionals across the industry through events, partnerships, and collaborative initiatives. His work focuses on building strong communities at the intersection of e-commerce, partnerships, and sustainable business growth, combining strategic thinking with practical insights grounded in real market experience.

Kristian Krohn Djurhuus (DK)

European retail media strategy, Snr. Manager

Circle K

Kristian Krohn Djurhuus brings 13 years of experience from Google and has worked in retail media since 2021.

He now holds a European strategy role at Circle K Europe, helping shape the company’s growing Retail Media offering in Europe. Kristian holds extensive experience building and scaling data-driven advertising ecosystems across the retail sector. spearheads Currently spearheading the development of the company’s retail media business across Europe, based on Circle K’s substantial retail media setup in the US. Creating meaningful customer journeys by connecting ad technology, customer data, digital screens, and omnichannel media to unlock new revenue opportunities for brands and retailers.

Before joining Circle K, Kristian played a key role in launching one of Denmark’s first large-scale retail media platforms at Dagrofa, where he helped establish innovative advertising solutions combining in-store media, first-party data, and programmatic technology. Throughout his career, he has worked at the intersection of retail, marketing, digital transformation, and technology, with a strong focus on turning complex strategies into practical commercial solutions.

A frequent speaker at retail media conferences across the Nordics, Kristian is recognized for his expertise in retail media strategy, ad tech, digital out-of-home (DOOH), data activation, and omnichannel customer engagement. His work focuses on helping retailers and brands unlock the commercial potential of first-party data while creating more relevant and measurable customer experiences.

Anders Rosenqvist (DK)

Marketing Performance Manager

A.P. Moller – Maersk

Anders Rosenqvist operates at the critical intersection of global enterprise data systems, organizational complexity, and emergent consumer artificial intelligence technologies. As the Marketing Performance Manager at A.P. Moller – Maersk, Rosenqvist oversees the integration of complex marketing technologies, data governance, and performance frameworks across a footprint of more than 130 countries and five commercial regions. This role involves navigating highly complex stakeholder landscapes to translate raw data pipelines into measurable business outcomes.

The core thesis of Rosenqvist’s professional narrative is that data is not merely a collection of metrics but a strategic dialogue between organizational systems and human decision-making processes. By combining academic foundations in Strategic Management and Organizational Dynamics – specifically Ralph D. Stacey’s complexity theory – with hands-on technical architecture, Anders approaches global enterprise marketing as a complex adaptive system rather than a machine to be optimized in isolation.

This analytical foundation underpins his ability to lead digital marketing transformations within Fortune Global 500 organizations. This perspective is critical in complex B2B environments where only 5% of the market is active at any given time, 60% to 70% of the decision-making process occurs before direct vendor contact, and buying groups consist of 6 to 10 decision-makers requiring 10 to 15 digital touchpoints.

He is international keynote speaker and delivered keynotes this spring in Vilnius, London and Valencia, and his return to Agency Leadership forum also marks his first public appearance in Denmark this year.

Robert Alexander Johnson – Host & Program Director

Robert Alexander Johnson is Host and Programme Director of the Agency Leadership Forum 2026. A valued member of the Brand Leadership Community’s advisory council, he has also worked with partner development for BLC, helping strengthen relationships across the wider ecosystem.

With more than 30 years of experience across marketing services, media, analytics, data activation and AI-led monetisation, Robert brings an international perspective and a strong track record of connecting people, ideas and partnerships that support innovation, growth and collaboration.

Jomar Reyes – Host

Jomar Reyes is the visionary founder of the Brand Leadership Community, a platform connecting the Nordic martech, analytics, and brand experience ecosystem.

As host of the Agency Leadership Forum, Jomar draws from years of fostering collaboration between agencies, brands, and tech partners. His entrepreneurial spirit, combined with his passion for community-building, shapes discussions on leadership, innovation, and agency growth.

Jomar balances his role with his passion for music and education, bringing creativity and insight to every forum he leads.

Program announced soon

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