This section is for those looking to empower efficient and data-driven marketing campaigns, enhances customer engagement and personalization, Martech enables better measurement and optimization, and ultimately drives business growth and competitiveness in the digital age.
The Martech advisory group is a team of industry leading practitioners with Marketing Technology.
This Month in MarTech is an editorial briefing from the Brand Leadership Community examining significant developments across marketing technology, analytics, customer data, AI, digital experience and related fields. Companies and developments are selected for their relevance to the wider MarTech landscape and should not be interpreted as endorsements of particular vendors or products.
Updates on the activities, articles and media from our Martech community
In a planning call for the upcoming Martech Masterminds event, I had the pleasure of speaking with Annika Hallsten, Global Digital Media Manager at DFDS. What began as a routine speaker briefing quickly turned into an insightful conversation about the challenges,and victories, of orchestrating Martech across silos, regions, and departments.
About the Martech Masterminds May 2025 We’re entering a new era where success is no longer driven by individual campaigns or isolated insights—it’s powered by the orchestration of technology and data across the organization, across the full customer lifecycle.
Customer data is at the heart of today’s fast-paced digital economy, but the real challenge lies in harnessing it effectively. The Martech Jam Session event will focus on bridging the gap between technology and business, equipping marketing and technology leaders with the insights they need to transform customer data into business value.
When I first connected with Juan Mendoza, the founder of The Martech Weekly, it didn’t take long for me to see the parallels between his story and my own journey with the Brand Leadership Community (BLC).
At MeasureCamp Malmö 2025, I had the privilege of hosting a panel discussion on a topic that hits close to home—and, I suspect, to many of yours: why so many companies f%&k up Martech, data integration, and activation. Yes, I said it. Because, let’s be honest, we’ve all been there. Martech promises a lot, yet […]
The article was from Peter Boris Kreilgaard’s keynote talk at the Martech Masterminds event, hosted at Saxo Bank. Peter Boris Krielgaard’s journey at coop.dk exemplifies how data-driven decision-making, combined with cultural transformation, can redefine a business’s trajectory.
