• MARTECH SECTION

    Marketing Technology for Brand Optimisation

    Martech

About Martech

Marketing Technology, often abbreviated as MarTech, refers to the tools and platforms that marketers use to plan, execute, and measure marketing campaigns and activities. It encompasses a wide range of software and technology-based solutions designed to streamline marketing processes, improve efficiency, and enhance the effectiveness of marketing strategies.

Read More…

Martech Section

Marketing technology has revolutionized brand marketing by enabling precise targeting, personalized experiences, efficient campaign management, data-driven decision-making, and improved ROI, resulting in enhanced customer engagement, brand visibility, and competitive advantage.

This section is for those looking to empower efficient and data-driven marketing campaigns, enhances customer engagement and personalization, Martech enables better measurement and optimization, and ultimately drives business growth and competitiveness in the digital age.

Advisory Group

The Martech advisory group is a team of industry leading practitioners with Marketing Technology.

Nikola Krunic

Nikola Krunic

Head of BLC Martech Section - Since Feb 23

Martech News

From the Brand Leadership Community

Updates on the activities, articles and media from our Martech community

20250521 MMM-CPH Martech Masterminds Annika Hallsten

Digital Maturity as a North Star: How DFDS is Unifying Its Marketing and Tech Teams and Stack

/0 Comments/in , , , /by

In a planning call for the upcoming Martech Masterminds event, I had the pleasure of speaking with Annika Hallsten, Global Digital Media Manager at DFDS. What began as a routine speaker briefing quickly turned into an insightful conversation about the challenges,and victories, of orchestrating Martech across silos, regions, and departments.

Read more
20250522 MMM-CPH Martech Masterminds

Martech Masterminds Copenhagen – 21 May 2025

/0 Comments/in , , , , /by

About the Martech Masterminds May 2025 We’re entering a new era where success is no longer driven by individual campaigns or isolated insights—it’s powered by the orchestration of technology and data across the organization, across the full customer lifecycle.

Read more
Martech Jam Session CPH 13 March 2025 V1.1 Opengraph

Martech Jam Session Copenhagen – 13 March 2025

/0 Comments/in , , , /by

Customer data is at the heart of today’s fast-paced digital economy, but the real challenge lies in harnessing it effectively. The Martech Jam Session event will focus on bridging the gap between technology and business, equipping marketing and technology leaders with the insights they need to transform customer data into business value.

Read more
BLC Article - Building Communities that Matter

Building Communities that Matter: Juan Mendoza’s Journey with The Martech Weekly

/0 Comments/in , , , /by

When I first connected with Juan Mendoza, the founder of The Martech Weekly, it didn’t take long for me to see the parallels between his story and my own journey with the Brand Leadership Community (BLC).

Read more
Martech and Data Panel session at Measurecamp Malmo 2025

The Truth About Martech: Why Strategy and Collaboration Matter More Than Tools

/0 Comments/in , , /by

At MeasureCamp Malmö 2025, I had the privilege of hosting a panel discussion on a topic that hits close to home—and, I suspect, to many of yours: why so many companies f%&k up Martech, data integration, and activation. Yes, I said it. Because, let’s be honest, we’ve all been there. Martech promises a lot, yet […]

Read more
BLCArticle Peter Boris Kreilgaard - Lessons from Coop

Transforming Culture, Commerce, and Strategy Through Data: Lessons from coop.dk’s Coop’s Digital Evolution

/0 Comments/in , , /by

The article was from Peter Boris Kreilgaard’s keynote talk at the Martech Masterminds event, hosted at Saxo Bank. Peter Boris Krielgaard’s journey at coop.dk exemplifies how data-driven decision-making, combined with cultural transformation, can redefine a business’s trajectory.

Read more