Scaling Smarter: 5 Lessons Learned from our expert Panel
At Web Analytics Wednesday in Copenhagen, I had the chance to moderate a panel with three strong voices in the field: Astrid Illum, Product Leader at TV2 Denmark, Martin Madsen, […]
Modelling the Unknown: A Practical Guide to Synthetic Data in Modern Analytics
“Is it real, or is it made up?” This was the question posed by Fredric Lundgren at the June 11, 2025 Web Analytics Wednesday in Copenhagen, where he led an […]
Zero-Party Data: A Cross-Functional Imperative for Modern Brands
The Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. […]
The Power of 1st Party Data Fueling Brand Growth
The panel of marketing and data experts gathered to tackle one of the most pressing issues in the modern digital landscape: how to leverage 1st party data for long-term brand […]
How Matthew Brandt is Revolutionizing Data Analytics
Few individuals have made the leap from hospitality to data science as successfully as Matthew Brandt, a decision science expert who is shaking up the way companies approach data-driven decision-making.
Key points from Digital Analytics Documentary Superweek 2023
At Superweek 2023, industry thought leaders discussed the unique challenges facing the data and analytics landscape in the current global scenario. The convergence of geopolitical conflicts, privacy regulations, and the […]
Web Analytics Wednesday CPH @ Sep 27, 2023
About Web Analytics Wednesday Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for analysts, data engineers, scientists and marketers who are at the forefront of leveraging online […]
Event Report: Martech Jam Session Copenhagen 001
Martech Jam Session CPH #1 On 30 August 2023, our first Martech Jam Session in Copenhagen brought together some of Copenhagen’s leading minds in Marketing Technology. From leading global brands, […]
Analytics Masterminds 003 20230525 AMMCPH
Analytics Masterminds Analysis to Activation / Empowering Marketing Technology with Data 25 May 2023: Our Brand Analytics Section presented this forum for professionals behind brands who work with data and […]
Product Management Masterminds 001
Product Management Masterminds Data Driven Product Management This event was a forum for data-driven product management, bringing together product managers, data scientists, and industry leaders to explore the latest trends […]
