This was my fourth year hosting Superweek TV, the live studio sessions running alongside the main conference. Due to last minute schedule changes, the panel had to be assembled quickly, on the day I arrived.
At Web Analytics Wednesday in Copenhagen, I had the chance to moderate a panel with three strong voices in the field: Astrid Illum, Product Leader at TV2 Denmark, Martin Madsen, Global Analytics & Measurement Officer at UNHCR, and Rasmus Harsaae, Business Analyst at Pandora. Together, we explored what it really means to make it work, […]
“Is it real, or is it made up?” This was the question posed by Fredric Lundgren at the June 11, 2025 Web Analytics Wednesday in Copenhagen, where he led an audience of analytics professionals through the nuanced world of synthetic data. As the Data & Machine Learning Team Lead at INGKA, Lundgren is no stranger […]
Web Analytics Wednesday in Review Looking back at the recent Web Analytics Wednesday in Copenhagen, it’s clear that this was one of our most dynamic and community-driven events yet.
