This week in Brand Leadership: Week 39 2026
Publication date: 22 September 2026 Reporting window: 15–21 September 2026 Executive overview Who controls the customer relationship when software begins making more of the decisions? This week’s developments bring that question into focus.
The Future of Brand Intelligence: Data, AI and Human Judgment
For MeasureCamp Czechia 2026, I put together a panel on how AI is changing the way we work inviting the panelists, shaping the format and setting the agenda for the discussion. I went into it expecting people to be worried about AI taking their jobs. They weren’t.
Building Your Professional ‘Spidey Sense’ in the Age of AI
I knew about Simo Ahava long before I really knew Simo. For years, working around the web analytics industry, I would hear people refer to something Simo had written or said. He was one of those people whose name kept coming up in conversations: “Simo says…” or “Have you seen what Simo wrote about this?”
Analytics.dev 17 March 2027
Event Overview A code-first evening event designed for technical digital analysts, implementation specialists, and data engineers. Explore real-world solutions in tagging, tracking, cloud infrastructure and analytics engineering shared by those building and deploying them.
Brand Analytics Masterminds 4 June 2026
Event Overview A strategy-first gathering designed for senior analytics leaders, CMOs, and digital directors. Explore high-level solutions in data orchestration, digital maturity, and organizational culture shared by those leading transformation at global brands.
Web Analytics Wednesday CPH – 3 June 2026
Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for leading analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance.
Why understanding your business model matters more than any metric
This was my fourth year hosting Superweek TV, the live studio sessions running alongside the main conference. Due to last minute schedule changes, the panel had to be assembled quickly, on the day I arrived.
Analytics.dev 29 April 2026
Event Overview A code-first evening event designed for technical digital analysts, implementation specialists, and data engineers. Explore real-world solutions in tagging, tracking, cloud infrastructure and analytics engineering shared by those building and deploying them.
Scaling Smarter: 5 Lessons Learned from our expert Panel
At Web Analytics Wednesday in Copenhagen, I had the chance to moderate a panel with three strong voices in the field: Astrid Illum, Product Leader at TV2 Denmark, Martin Madsen, Global Analytics & Measurement Officer at UNHCR, and Rasmus Harsaae, Business Analyst at Pandora. Together, we explored what it really means to make it work, […]
