Central Copenhagen 30.09 – 01.10

Program: 

Day 1

30 September

09:00 – 12:00:

Course: Getting Started with Data Activation in Piwik PRO

With Emelie Persson

15:00 – 21:00:

Martech & Web Analytics Wednesday

Københavns Professionshøjskole – Campus Carlsberg København

SAVE THE DATES!

Day 2

1 October

9:00-12:00:

Agency Leadership Forum

Sortedam Dossering 7E, 2200 København

12:45-15:30:

Agency Tech Partnership Workshop

with Robert Johnson and Steen Rasmussen

SOLD OUT!

12:45-15:30:

Analytics Operating Models: Designing Teams that turn data into decisions

with Matz Lukmani

Sortedam Dossering 7E, 2200 København

15:00-21:00:

Brand Experience Masterminds

Farvergade 17, 3, 1463 Kobenhavn

A Two-Day Conference Experience

Brand Leadership Connect Q3 is a two-day conference experience made up of separate events, masterclasses and specialist sessions, featuring both free and paid formats.

What’s Included

Taking place on 30 September and 1 October, the programme brings together professionals across brand, e-commerce, marketing technology, analytics, product, customer experience and digital transformation. It includes Martech & Web Analytics Wednesday, the Agency Leadership Forum, an Agency Partnership Workshop, the Brand Experience Masterminds, alongside additional masterclasses to be announced.

Why Attend

Across the two days, attendees can participate in keynote presentations, peer-led discussions, workshops, networking, drinks and dinner. The programme is designed to connect disciplines that too often operate independently, creating opportunities to share knowledge, build meaningful professional relationships and explore how stronger brand outcomes are achieved through better alignment of strategy, technology and execution.

Conferences at Brand Leadership Connect:

Web Analytics Wednesday CPH

15:00 – 21:00

30 Sep 2026

Free

Book Your Ticket

Agency Leadership Forum

9:00 – 12:00

1 Oct 2026

1,900 dkk

Book Your Ticket

Brand Experience Masterminds

15:00 – 21:00

1 Oct 2026

2,490 dkk

Book Your Ticket

Masterclasses & Workshops at Brand Leadership Connect:

Agency Tech Partnership Masterclass

(LIMITED TO 8 SEATS)

!SOLD OUT!

12:45 – 15:30

1 Oct 2026

2,995.00 dkk

Book Your Ticket

Analytics Operating Models – Masterclass

12:45 – 15:30

1 Oct 2026

2,995.00 dkk

Book Your Ticket

Course: Getting Started with Data Activation in Piwik PRO

9:00 – 12.00

30 Sep 2026

1,995.00 dkk

Book Your Ticket

Discover also our Brand Connect Webcast Series:

Episode 1 with Julianna Hauswirth, Marta Saratowicz, Bine Aagaard Johanson: watch on demand

Mic Mic Register for free

Program

16:00 Arrival, registration, welcome drink
16:30 Welcome from Jomar Reyes & Steen Rasmussen
17:00 Opening Keynote: Bryan Williams (US/DK) – LEGO – From Silo to Systems, Why Brand Leadership is a Team Sport
17:30 Understanding Audience Intentions – Steen Rasmussen (DK)
18:00 Peer to Peer Breakout – Facilitate by Thomas Wilson (NL)
18:30 Dinner Break
19:15 ECommerce Insights: Adam Smith &Allies (UK)
19:35 AI-Powered Social Listening: Elena Nesi (IT)
19:55 Marketing Technology: From Marketing Operations to Revenue Enablement
20:20 Break
20:30 Speakers Panel: The Future of Brand Leadership
20:50 Closing thoughts & Evaluation
21:00 Drinks
21:30 Event closes

About our Speakers

Matthew Niederberger (NL)

Fractional Martech Consultant

Martech Therapy

Matthew Niederberger is the founder of Martech Therapy and a Fractional Martech Consultant with over 20 years of experience helping organizations get more value from their marketing technology. He specializes in Customer Data Platforms (CDPs), customer engagement, and data-driven transformation, guiding businesses through complex technology decisions with practical, business-focused solutions.

Throughout his career, Matthew has worked with organizations to simplify Martech ecosystems, improve customer experiences, and build stronger data foundations that support long-term growth. Known for his clear, pragmatic approach, he enjoys turning complexity into actionable strategies that teams can confidently put into practice.

Beyond consulting, Matthew regularly shares his expertise through industry conversations, workshops, and thought leadership, helping marketers stay ahead in an ever-evolving digital landscape while making smarter, more informed technology decisions.

Speaking at:

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Bine Aagard Johanson (DK)

Managing Director, Northern Europe

Jellyfish

Bine Aagaard Johanson is an accomplished digital sales and marketing leader with extensive experience across agencies, technology providers, publishing, and entrepreneurial ventures. Throughout her career, she has helped organizations accelerate growth by combining commercial strategy with digital innovation, customer-centric thinking, and strong leadership.

With a passion for building high-performing teams, Bine is recognized for creating people-first cultures where collaboration, trust, and individual empowerment drive both business success and long-term growth. Her expertise spans digital sales, marketing strategy, business development, and organizational leadership, enabling organizations to navigate change while delivering measurable results.

Known for her energetic and authentic leadership style, Bine is passionate about helping businesses and individuals reach their full potential. She regularly shares her perspectives on leadership, digital transformation, and creating workplaces where people, innovation, and performance thrive together.

Speaking at:

Marta Florentyna Saratowicz (DK/PL)

Data Strategy & Product Leader 

Danske Bank

Data is only valuable when it enables better decisions—and that’s exactly where Marta Florentyna Saratowicz focuses her work. As a Data Strategy & Product Leader at Danske Bank, she brings together data, technology, and business strategy to build products and capabilities that create lasting impact.

With experience spanning banking, retail, and digital transformation, Marta has led cross-functional initiatives in data strategy, governance, analytics, and product development. She is passionate about translating complex business challenges into practical, scalable solutions while fostering collaboration across teams and disciplines.

Known for her strategic mindset and hands-on approach, Marta believes that successful data organizations are built not only on technology, but on strong leadership, curiosity, and a shared commitment to continuous improvement.

Speaking at:

Piotr Gruszecki (PL)

CEO

Altmedia

Piotr Gruszecki helps organizations unlock the full potential of their data by designing enterprise solutions that are both scalable and business-driven. At Altamedia, he works at the intersection of data strategy, cloud technologies, and digital transformation, enabling companies to build modern data ecosystems that support smarter decision-making.

With extensive experience delivering enterprise data solutions across complex organizations, Piotr combines deep technical expertise with a strong understanding of business needs. His work focuses on creating reliable data foundations, optimizing architectures, and helping teams turn information into measurable value.

Driven by a passion for innovation and continuous learning, Piotr enjoys tackling complex challenges and exploring new technologies that shape the future of data. He believes that the most successful solutions are built through collaboration, curiosity, and a clear focus on solving real business problems.

Speaking at:

Nicola Strand (UK/DK)

Insights Director

GUT Copenhagen

Nicola Strand is an Insights Director at GUT Copenhagen, where she helps pharmaceutical and medtech companies transform customer data into strategies that drive meaningful business impact.

With over 15 years of experience in marketing, consumer insights and strategy, Nicola has built a reputation for making complex findings accessible and actionable. She is passionate about understanding people beyond the numbers, believing that the most valuable insights come from combining analytical thinking with genuine human curiosity.

Alongside her work with global brands, Nicola is a frequent speaker and advocate for more authentic leadership, sharing her experiences around confidence, personal growth and overcoming imposter syndrome.

Speaking at:

Matz Lukmani (UK)

AI & ANALYTICS LEADER

Independent

Matz Lukmani based in London (UK) has worked with Google for the past +11 years on product Go-to-Market for products like Google Analytics 360, Google Ads, Search Ads 360, Firebase Analytics and YouTube Ads focusing on brands based in Europe, Middle East and Africa Markets.

Previously Matz worked over 10 years in the USA in various Analytics leadership roles at SAP, Bristol-Myers Squibb, Toys R Us, MediaCom, Triad Retail Media and PricewaterhouseCoopers to name a few. He offers consulting and education in the field of web and marketing analytics and advanced marketing AI applications across a wide group of industries.

Speaking at:

 

Niels Tybjerg (DK)

Head of MarTech

Forte Advice

Niels Tybjerg is Head of MarTech at Forte Advice, where he helps organizations bring together technology, data, AI, and creativity to build more meaningful customer experiences. Passionate about the intersection of marketing and innovation, he works with businesses to turn complex digital ecosystems into practical solutions that deliver measurable value.

With a career spanning digital strategy, marketing technology, and customer experience, Niels has advised organizations on navigating digital transformation while staying focused on real business outcomes. His work combines strategic thinking with a hands-on approach, helping teams embrace new technologies without losing sight of the people they serve.

A frequent writer and speaker on Martech and AI, Niels is known for making emerging technologies approachable, inspiring marketers to experiment, adapt, and confidently embrace the future.

Speaking at:

Peter Hestbæk (DK)

SVP Digital Sales & Marketing

Matas

Peter Hestbæk is SVP of Digital Sales & Marketing at Matas, one of Denmark’s leading retailers, where he drives the company’s digital growth strategy across e-commerce, loyalty, customer experience, and AI. Passionate about combining technology with commercial thinking, he focuses on creating seamless digital experiences that deliver measurable value for both customers and the business.

With extensive leadership experience in digital transformation, Peter has built a reputation for turning data and innovation into profitable growth. His work spans digital marketing, retail strategy, and customer engagement, always with a strong focus on execution and long-term business impact.

Recognized as a leading voice in digital commerce, Peter regularly shares his perspectives on retail innovation, AI, and the future of customer-centric business, inspiring organizations to embrace change and stay ahead in an increasingly competitive landscape.

Speaking at:

Julianna Hauswirth (US/DK)

Senior Product Marketing Manager

Accutics

Julianna Hauswirth is a Senior Account and Product Marketing Manager at Accutics, where she helps enterprise teams build trust in their marketing data. Her background spans client strategy, martech, analytics, adoption, and product storytelling, with experience supporting global brands in their data-driven transformation projects.

Throughout her career, Julianna has focused on building strong client partnerships while leading complex analytics and digital marketing projects. Previously at Dear Future (formerly IIH Nordic), she played a key role in managing the strategic collaboration with Google, supporting organizations in making better use of marketing technology, cloud solutions, and data-driven decision-making.

Beyond her client work, Julianna is an active contributor to the analytics community, regularly speaking at industry events and sharing practical perspectives on AI, marketing analytics, and digital transformation. She is passionate about making complex topics accessible and helping organizations turn data into impact.

Speaking at:

Birgitte Jöhncke (DK)

AI & Data Evangelist

Independent

Birgitte Jöhncke is an AI & Data Evangelist with extensive experience helping organizations turn data, AI, and digital platforms into measurable business value. She works with business leaders to connect strategy, technology, and innovation, enabling organizations to build stronger data foundations and embrace AI with confidence.

Over the course of her career, Birgitte has held senior leadership roles at Google, Yahoo!, Specific Media, and Viant. Most recently, she served as Northern Europe Data & Architecture Lead and Head of Platforms at Google, where she helped organizations accelerate digital transformation through data, cloud technologies, and AI. In recognition of her contributions, she was named to Dansk Markedsføring’s M List 2023.

Known for making complex topics accessible, Birgitte is passionate about inspiring organizations to harness emerging technologies while creating lasting business impact.

Speaking at:

Michael Laursen (DK)

Nordic Retail Media Product & Data Manager

Elkjøp (Elgiganten)

Michael Laursen is the Nordic Retail Media Product & Data Manager at Elkjøp, where he is helping shape one of the Nordics’ largest retail media ecosystems. Working at the intersection of retail, data, media, and technology, he focuses on building data-driven advertising solutions that create value for both brands and customers across the Nordic region.

With more than 15 years of experience in digital marketing, e-commerce, and retail, Michael has held a variety of leadership roles within Elkjøp and Elgiganten, driving initiatives across performance marketing, digital strategy, customer data, and commercial innovation. His expertise lies in connecting first-party data, retail media, and customer insights to create measurable business outcomes.

A regular speaker at industry events, Michael is passionate about the future of retail media and the growing role of data in shaping customer experiences. He enjoys sharing practical insights that help brands navigate the evolving retail and digital marketing landscape.

Speaking at:

Luca Stefanelli (IT)

Senior Digital Project & Program Manager

Independent

Luca Stefanelli is a Senior Digital Project & Program Manager with more than 20 years of experience leading large-scale digital transformation initiatives for global organizations. Passionate about turning strategy into execution, he specializes in bringing together people, processes, and technology to successfully deliver complex programmes that create lasting business value.

Over the course of his career, Luca has held leadership roles across internationally recognized brands, including Pandora and LEGO, where he has led cross-functional digital programmes spanning e-commerce, digital products, and business transformation. His expertise lies in navigating complexity, aligning diverse stakeholders, and building collaborative environments that enable teams to deliver meaningful results.

Known for his people-first leadership style and pragmatic mindset, Luca believes that successful transformation is driven as much by trust and collaboration as it is by technology. He is passionate about helping organizations embrace change while creating digital solutions that make a real impact.

Speaking at:

Kristian Krohn Djurhuus (DK)

European retail media strategy, Snr. Manager

Circle K

Kristian Krohn Djurhuus brings 13 years of experience from Google and has worked in retail media since 2021.

He now holds a European strategy role at Circle K Europe, helping shape the company’s growing Retail Media offering in Europe.  Kristian holds extensive experience building and scaling data-driven advertising ecosystems across the retail sector. spearheads Currently spearheading the development of the company’s retail media business across Europe, based on Circle K’s substantial retail media setup in the US. Creating meaningful customer journeys by connecting ad technology, customer data, digital screens, and omnichannel media to unlock new revenue opportunities for brands and retailers.


Before joining Circle K, Kristian played a key role in launching one of Denmark’s first large-scale retail media platforms at Dagrofa, where he helped establish innovative advertising solutions combining in-store media, first-party data, and programmatic technology. Throughout his career, he has worked at the intersection of retail, marketing, digital transformation, and technology, with a strong focus on turning complex strategies into practical commercial solutions.

A frequent speaker at retail media conferences across the Nordics, Kristian is recognized for his expertise in retail media strategy, ad tech, digital out-of-home (DOOH), data activation, and omnichannel customer engagement. His work focuses on helping retailers and brands unlock the commercial potential of first-party data while creating more relevant and measurable customer experiences.

Speaking at:

Anders Rosenqvist (DK)

Marketing Performance Manager

A.P. Moller – Maersk

Anders Rosenqvist operates at the critical intersection of global enterprise data systems, organizational complexity, and emergent consumer artificial intelligence technologies. As the Marketing Performance Manager at A.P. Moller – Maersk, Rosenqvist oversees the integration of complex marketing technologies, data governance, and performance frameworks across a footprint of more than 130 countries and five commercial regions. This role involves navigating highly complex stakeholder landscapes to translate raw data pipelines into measurable business outcomes.

The core thesis of Rosenqvist’s professional narrative is that data is not merely a collection of metrics but a strategic dialogue between organizational systems and human decision-making processes. By combining academic foundations in Strategic Management and Organizational Dynamics – specifically Ralph D. Stacey’s complexity theory – with hands-on technical architecture, Anders approaches global enterprise marketing as a complex adaptive system rather than a machine to be optimized in isolation.

This analytical foundation underpins his ability to lead digital marketing transformations within Fortune Global 500 organizations. This perspective is critical in complex B2B environments where only 5% of the market is active at any given time, 60% to 70% of the decision-making process occurs before direct vendor contact, and buying groups consist of 6 to 10 decision-makers requiring 10 to 15 digital touchpoints.

He is international keynote speaker and delivered keynotes this spring in Vilnius, London and Valencia, and his return to Agency Leadership forum also marks his first public appearance in Denmark this year.  

Speaking at:

Héctor P. Martínez (DK)

Business Intelligence Manager

IO Interactive

Héctor P. Martínez is Business Intelligence Manager at IO Interactive, where he helps game, production and operations teams turn data into better decisions. With a career spanning business intelligence, machine learning and cloud technologies, he has spent more than a decade helping organisations unlock the value of their data.

Before joining IO Interactive, Héctor spent over seven years at IIH Nordic, leading Cloud & Data Science initiatives and working with businesses to develop data strategies, machine learning solutions and scalable analytics capabilities. Earlier in his career, he worked as a BI Analyst at Massive Entertainment (Ubisoft) and lectured in Data Mining at the IT University of Copenhagen.

Holding a PhD in Machine Learning from the IT University of Copenhagen, Héctor combines deep technical expertise with a practical, business-focused approach. His work is driven by a passion for enabling data-informed decision-making and helping organisations translate emerging technologies into measurable impact.

Speaking at:

Thomas Wilson (NL)

Community Engagement Manager

Channable

Thomas Wilson is Community Engagement Manager at Channable, where he works closely with e-commerce brands, partners, and industry professionals across the Nordics to foster collaboration, strengthen partnerships, and grow thriving professional communities. In his role, he helps connect businesses with the knowledge, tools, and networks they need to succeed in an increasingly competitive digital commerce landscape.

With a background in business development and a Bachelor’s degree in Hospitality Management from Hotelschool The Hague, Thomas brings a people-first mindset to the world of e-commerce and marketing technology. His experience spans community building, partner engagement, and relationship management, enabling him to bridge the gap between technology providers, agencies, and brands while creating long-term value for all stakeholders.

Passionate about knowledge sharing and meaningful connections, Thomas regularly engages with professionals across the industry through events, partnerships, and collaborative initiatives. His work focuses on building strong communities at the intersection of e-commerce, partnerships, and sustainable business growth, combining strategic thinking with practical insights grounded in real market experience.

Speaking at:

Søren Jensen (DK)

Videographer & Editor

Sparkforce

Søren Jensen is a videographer, editor, and visual storyteller with extensive experience helping companies communicate their stories, messages, and brand values through engaging visual content. His work spans corporate films, social media campaigns, event productions, product presentations, podcasts, and commercials.

With a background in sound engineering and graphic design, Søren combines technical expertise with a strong understanding of storytelling and visual communication. Throughout his career, he has planned and produced content for a wide range of organisations and brands, including Carlsberg, SameSystem, Novasol, Green Hydrogen Systems, and Nordic Choice Hotels.

Known for his structured yet creative approach, Søren is passionate about making people feel comfortable in front of the camera and turning ideas into content that feels authentic and connects with its audience.

Speaking at:

Bjarke Bekhøj (DK)

CEO & Partner

Become

Bjarke Bekhøj is CEO and Partner at Become, a Danish digital marketing agency helping B2B and B2C companies turn strategy into measurable growth.

With more than 15 years of experience in agency leadership and digital marketing, Bjarke works at the intersection of business strategy, marketing and organisational development. He has played a central role in growing Become through organic development, mergers and acquisitions, while maintaining a strong focus on people, culture and long-term business value.

Alongside his role at Become, Bjarke serves on the board of Creative Club, where he contributes to the development of Denmark’s agency industry and its next generation of leaders.

Speaking at:

Thorstein Nordby (NO)

Founder of Superwork, HubSpot Partner and RevOps specialist for European B2B companies

Thorstein Nordby is the founder of Superwork, a HubSpot Solutions Partner based in Oslo.

He has spent over a decade helping B2B SaaS and mid-market companies across the Nordics and Europe design their CRM, data and revenue operations, and now works with clients on how AI agents change the way sales and marketing teams operate.

He writes regularly on RevOps, CRM data quality and the practical use of AI in go-to-market teams.

Speaking at:

Program Directors & Hosts

Steen Rasmussen

Program Director & Co-host

Steen Rasmussen is a recognised leader in data strategy, business growth, and community building, with over 25 years of experience. He co-founded award-winning agency IIH Nordic and pioneered its globally acclaimed 30-hour workweek. A frequent international speaker, Steen is known for championing the commercial impact of data and fostering industry communities, including Denmark’s largest free analytics event and MeasureCamp Nordics. Today, he continues to inspire the next generation of data-driven thinkers and doers. Read more on Steen at Steen.FYI

Jomar Reyes

Co-host – Community Architect and Founder – BLC

Jomar Reyes is the founder of the Brand Leadership Community, a Copenhagen-based platform that brings together professionals across brand, marketing, analytics and technology to share knowledge and build meaningful industry relationships. Earlier in his career, Jomar worked at IBM and ACNielsen, gaining experience in business analysis, market insights and commercial strategy. He later served as Head of Business Development and Marketing at Digital Media World magazine and events, helping connect the marketing and media industry through content and conferences.

Today, Jomar focuses on building communities and platforms where practitioners can exchange ideas and learn from one another. As host of Brand Leadership Connect, he leads conversations with industry leaders exploring how brands grow through the intersection of strategy, technology and real-world execution.

Robert Alexander Johnson

 Co-Host & Program Director – BLC

Robert Alexander Johnson is Host and Programme Director of the Agency Leadership Forum 2026. A valued member of the Brand Leadership Community’s advisory council, he has also worked with partner development for BLC, helping strengthen relationships across the wider ecosystem.

With more than 30 years of experience across marketing services, media, analytics, data activation and AI-led monetisation, Robert brings an international perspective and a strong track record of connecting people, ideas and partnerships that support innovation, growth and collaboration.