Superweektv 2024 - Art of Conversion

The Art of Conversion: Customer Centric Strategies in the Digital Age

/0 Comments/in , , , /by

Understanding and optimizing customer interactions have become paramount for brand success in today’s technology driven marketing landscape. At a Superweek TV 2024 panel along with esteemed experts Ton Wesseling, Kelly Wortham, and Matt Gershoff, we delved into the nuances of conversion optimization from a brand owner’s perspective.

Read more
Magazine Article Opengraph The Intersection of Journalism and Brand Storytelling John Mowat Interview 20240531 VMS-CPH

The Intersection of Journalism and Brand Storytelling: Jon Mowat Interview

/0 Comments/in , /by

Jon Mowat, a seasoned journalist turned marketing expert, brings a wealth of experience and insight to the evolving landscape of content marketing and brand storytelling. Our conversation shed light on the unique journey that led him from the BBC to the forefront of brand storytelling and video marketing.

Read more