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What is Martech

Navigating Brand Growth In Uncertain Times

In the midst of uncertain times, when markets fluctuate, consumer behavior is unpredictable, and brand loyalty seems to be on shaky ground, it takes a unique perspective to navigate the challenges and opportunities.

Developing Marketing technology for Brands: Insights from Industry Innovators

Marketing Technology has evolved over recent years to meet the needs of Brands to stay competitive, profitable and innovative. For Superweek TV 2024, I interviewed people behind 3 innovative products in the world of marketing & analytics. I spoke to Marta Saratowicz, Head of Product at IH Nordic, Dennis Golubovskyi, Founder of Stape, and Matt […]