Beyond the Metrics: Redefining Brand Experience in a Data-Centric World
This panel session Brand Experience Event explored the future of brand experience in a high inflation economy, and argues the dangers on overfocusing on price.
Author Archive for: Jose Mauricio Reyes
Entries by Jomar Reyes
From Concept to Global Brand: Søren H. Dinesen’s Entrepreneurial Journey with Digiseg
I was thrilled to sit down with Søren H. Dinesen, the CEO and co-founder of Digiseg, for a candid conversation about his journey as a brand creator and entrepreneur. As […]
Brand Analytics Jam Session 20250116 AJS-CPH
Brand Analytics Jam Session Copenhagen is a high-energy, high-engagement event designed for professionals leading the way in web analytics, data science, and customer data platforms (CDPs). Featuring a unique blend […]
5 Dec: Brand Experience Jam Session Copenhagen
The Brand Experience Jam Session in Copenhagen on December 5, 2024, explores the transformative power of Data-Driven Storytelling for a Seamless Brand Experience.
Zero-Party Data: A Cross-Functional Imperative for Modern Brands
The Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. […]
14 Nov: Martech Masterminds CPH
The Martech Masterminds event is a highly targeted gathering of senior brand and marketing professionals. In this edition of the Martech Masterminds, the theme is, “Aligning Technology with Business Goals.”.
16 January: Brand Analytics Jam Session CPH
Brand Analytics Jam Session Copenhagen is a high-energy, high-engagement event designed for professionals leading the way in web analytics, data science, and customer data platforms (CDPs).
The Agency Built on Data and Creativity: How Helium Became a Leader in Personalisation
In October 2024, I found myself back in Australia, not just to reconnect with family but to reestablish ties with old friends and colleagues who have become integral parts of […]
The Power of 1st Party Data Fueling Brand Growth
The panel of marketing and data experts gathered to tackle one of the most pressing issues in the modern digital landscape: how to leverage 1st party data for long-term brand […]
Review of Web Analytics Wednesday CPH 25 Sep 2024
Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance. This […]
