With over 15 years of experience in PR and communications, Yvette has a wealth of experience across strategic communications and brand building, having worked with many big brands in her career. Recently, I had the pleasure of sitting down with Yvette to delve into the intricate relationship between PR, communications, and brand. Here are the […]
At MeasureCamp Malmö 2025, I had the privilege of hosting a panel discussion on a topic that hits close to home—and, I suspect, to many of yours: why so many companies f%&k up Martech, data integration, and activation. Yes, I said it. Because, let’s be honest, we’ve all been there. Martech promises a lot, yet […]
This panel session Brand Experience Event explored the future of brand experience in a high inflation economy, and argues the dangers on overfocusing on price.
I was thrilled to sit down with Søren H. Dinesen, the CEO and co-founder of Digiseg, for a candid conversation about his journey as a brand creator and entrepreneur. As someone passionate about exploring the stories behind innovative brands, this discussion felt especially timely. For the Brand Leadership Community’s online magazine, BLC Insights, I aim […]
Brand Analytics Jam Session Copenhagen is a high-energy, high-engagement event designed for professionals leading the way in web analytics, data science, and customer data platforms (CDPs). Featuring a unique blend of panel sessions, peer-to-peer networking, and power talks, this event offers the perfect platform to connect, share knowledge, and collaborate with industry experts and peers.
The Brand Experience Jam Session in Copenhagen on December 5, 2024, explores the transformative power of Data-Driven Storytelling for a Seamless Brand Experience.
The Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. It’s data that customers provide willingly, such as through surveys, quizzes, and explicit feedback. However, the current landscape indicates that both marketers and analysts are […]
The Martech Masterminds event is a highly targeted gathering of senior brand and marketing professionals. In this edition of the Martech Masterminds, the theme is, “Aligning Technology with Business Goals.”.
Brand Analytics Jam Session Copenhagen is a high-energy, high-engagement event designed for professionals leading the way in web analytics, data science, and customer data platforms (CDPs).
