The eCommerce CMO of Tomorrow
No longer confined to traditional marketing silos, the eCommerce CMO of tomorrow is expected to be a multifaceted leader, seamlessly blending creativity, data-driven decision-making, and strategic business acumen.
Chief Operating Officer & Chief Marketing Officer
CS Medica
Brand Leadership Community
Founding Advisory Group Member
eCommerce Group – Ambassador
Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.
She was born into branding and retail, working at P&G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.
Heidi has been recognised on the ‘M List‘, (Denmark’s list of top marketers), has won a Rambuk Award (DMF – Danish Marketing Association) and her work on Life Extension Europe was a finalist at the 2020 Danish Chamber of Commerce awards.
7:56 Heidi describes how a company should balance its resources for the transformation to advanced eCommerce, and how segmentation can be more dynamic with better use of data.
Skills
#Traditional Advertising & Media, #Social Media Marketing, #Video Marketing #Content Marketing, #eCommerce, #Marketing Strategy, #Events, #Channel Marketing, #Retail Marketing
Editorial Featuring Heidi
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