The Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. […]
The Martech Masterminds event is a highly targeted gathering of senior brand and marketing professionals. In this edition of the Martech Masterminds, the theme is, “Aligning Technology with Business Goals.”.
Brand Analytics Jam Session Copenhagen is a high-energy, high-engagement event designed for professionals leading the way in web analytics, data science, and customer data platforms (CDPs).
In October 2024, I found myself back in Australia, not just to reconnect with family but to reestablish ties with old friends and colleagues who have become integral parts of […]
The panel of marketing and data experts gathered to tackle one of the most pressing issues in the modern digital landscape: how to leverage 1st party data for long-term brand […]
Few individuals have made the leap from hospitality to data science as successfully as Matthew Brandt, a decision science expert who is shaking up the way companies approach data-driven decision-making.
Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance. This […]
No longer confined to traditional marketing silos, the eCommerce CMO of tomorrow is expected to be a multifaceted leader, seamlessly blending creativity, data-driven decision-making, and strategic business acumen.
MARTECH MORNING MEETUP SEPT 18, 2024 – Copenhagen Join our Martech Morning Meetup for an inspirational informal start to your Wednesday! This event is designed to bring together ambitious Martech […]
As e-commerce continues its rapid expansion, the importance of strategic growth cannot be overstated. At the recent eCommerce Masterminds event, hosted by the Brand Leadership Community, industry leaders came together […]
