From Concept to Global Brand: Søren H. Dinesen’s Entrepreneurial Journey with Digiseg

I was thrilled to sit down with Søren H. Dinesen, the CEO and co-founder of Digiseg, for a candid conversation about his journey as a brand creator and entrepreneur. As […]

Brand Analytics Jam Session 20250116 AJS-CPH

Brand Analytics Jam Session Copenhagen is a  high-energy, high-engagement event designed for professionals leading the way in web analytics, data science, and customer data platforms (CDPs). Featuring a unique blend […]

5 Dec: Brand Experience Jam Session Copenhagen

The Brand Experience Jam Session in Copenhagen on December 5, 2024, explores the transformative power of Data-Driven Storytelling for a Seamless Brand Experience.

Transforming Culture, Commerce, and Strategy Through Data: Lessons from coop.dk’s Coop’s Digital Evolution

The article was from Peter Boris Kreilgaard’s keynote talk at the Martech Masterminds event, hosted at Saxo Bank. Peter Boris Krielgaard’s journey at coop.dk exemplifies how data-driven decision-making, combined with […]

Zero-Party Data: A Cross-Functional Imperative for Modern Brands

The Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. […]