The Truth About Martech: Why Strategy and Collaboration Matter More Than Tools

At MeasureCamp Malmö 2025, I had the privilege of hosting a panel discussion on a topic that hits close to home—and, I suspect, to many of yours: why so many […]

From Concept to Global Brand: Søren H. Dinesen’s Entrepreneurial Journey with Digiseg

I was thrilled to sit down with Søren H. Dinesen, the CEO and co-founder of Digiseg, for a candid conversation about his journey as a brand creator and entrepreneur. As […]

Transforming Culture, Commerce, and Strategy Through Data: Lessons from coop.dk’s Coop’s Digital Evolution

The article was from Peter Boris Kreilgaard’s keynote talk at the Martech Masterminds event, hosted at Saxo Bank. Peter Boris Krielgaard’s journey at coop.dk exemplifies how data-driven decision-making, combined with […]

The Agency Built on Data and Creativity: How Helium Became a Leader in Personalisation

In October 2024, I found myself back in Australia, not just to reconnect with family but to reestablish ties with old friends and colleagues who have become integral parts of […]

Copenhagen Martech Meetup

MARTECH MORNING MEETUP SEPT 18, 2024 – Copenhagen Join our Martech Morning Meetup for an inspirational informal start to your Wednesday! This event is designed to bring together ambitious Martech […]