Event Overview A code-first evening event designed for technical digital analysts, implementation specialists, and data engineers. Explore real-world solutions in tagging, tracking, cloud infrastructure and analytics engineering shared by those building and deploying them.
Event Overview A strategy-first gathering designed for senior analytics leaders, CMOs, and digital directors. Explore high-level solutions in data orchestration, digital maturity, and organizational culture shared by those leading transformation at global brands.
E-Commerce Masterclass 12 March 2026 As digital platforms become increasingly automated, creative quality and customer understanding have become the true performance drivers. Algorithms such as Meta’s evolving optimisation systems now reward creative diversification and relevance, making shallow targeting strategies less effective.
This was my fourth year hosting Superweek TV, the live studio sessions running alongside the main conference. Due to last minute schedule changes, the panel had to be assembled quickly, on the day I arrived.
Event Overview A code-first evening event designed for technical digital analysts, implementation specialists, and data engineers. Explore real-world solutions in tagging, tracking, cloud infrastructure and analytics engineering shared by those building and deploying them.
At Web Analytics Wednesday in Copenhagen, I had the chance to moderate a panel with three strong voices in the field: Astrid Illum, Product Leader at TV2 Denmark, Martin Madsen, Global Analytics & Measurement Officer at UNHCR, and Rasmus Harsaae, Business Analyst at Pandora. Together, we explored what it really means to make it work, […]
“Is it real, or is it made up?” This was the question posed by Fredric Lundgren at the June 11, 2025 Web Analytics Wednesday in Copenhagen, where he led an audience of analytics professionals through the nuanced world of synthetic data. As the Data & Machine Learning Team Lead at INGKA, Lundgren is no stranger […]
In the lead-up to Web Analytics Wednesday Copenhagen, I had the opportunity to speak with Luiza de Lange, Head of CRO at LeoVegas. What followed was not just a conversation about conversion rates or analytics implementation, it was a reflection on leadership, learning, and the evolving role of experimentation within modern organisations.
In a planning call for the upcoming Martech Masterminds event, I had the pleasure of speaking with Annika Hallsten, Global Digital Media Manager at DFDS. What began as a routine speaker briefing quickly turned into an insightful conversation about the challenges,and victories, of orchestrating Martech across silos, regions, and departments.
If there’s one takeaway from the inaugural eCommerce Masterminds Webcast, it’s this: E-commerce today is less about algorithms and more about alignment. Alignment of brand, tech, customer experience, and above all, purpose.
